Mr. Aydin Asli reports

YOCALE.AI APPOINTS FORMER ELECTRONIC ARTS CTO MARIJA RADULOVIC-NASTIC TO ADVISORY BOARD AS DATA AND INTELLIGENCE ADVISOR

Yocale.ai Inc. has appointed Marija Radulovic-Nastic, former chief technology officer of Electronic Arts, to its advisory board as data and intelligence adviser.

The appointment reinforces the central role of applied artificial intelligence in Yocale.ai's product strategy and long-term platform road map.

Ms. Radulovic-Nastic served as chief technology officer of Electronic Arts from 2022 to 2025, capping a 21-year career at EA leading the engineering and applied research organizations behind some of the world's most widely played interactive entertainment experiences. Earlier at EA, she held the roles of senior vice-president of development technology and solutions and vice-president of central development services. She is currently chief executive officer of Adriatic Intelligence Group, where she advises boards and executive teams on AI strategy, technology governance and enterprise adoption.

"Marija led large-scale engineering, data and applied AI capabilities in one of the world's most demanding consumer technology environments," said Aydin Asli, chief executive officer of Yocale.ai. "EA reaches hundreds of millions of players, with AI threaded through every layer of the experience. That is the operating mindset we want shaping how Yocale.ai turns the underlying Yocale platform's decade of operating foundation into practical intelligence that beauty and wellness businesses feel in their day to day. Her involvement raises the bar for what we build next."

"In beauty and wellness, the craft is the business," said Ms. Radulovic-Nastic. "What drew me to Yocale.ai is simple. Yocale builds the business around people. This is one of the largest service economies in the world, built on relationships between operators and the clients they serve, and, for years, it has been digitized at the surface while the intelligence layer underneath has been missing. Yocale.ai is rebuilding the category around that intelligence, with AI built around the people doing the work, so the team stays focused on what they are great at. When you do that well, the platform stops being a tool the operator picks up and starts being the infrastructure the industry runs on. That is the future of applied AI in service industries, and it is the kind of company I want to be helping build."

As data and intelligence adviser, Ms. Radulovic-Nastic will work closely with Yocale.ai's executive team on the company's AI and data strategy, applied research priorities, and technology assessment of acquisition opportunities. The company expects to continue expanding its advisory board as part of its growth and technology strategy.

About Marija Radulovic-Nastic

Ms. Radulovic-Nastic is a senior technology executive, board director and strategic adviser based in Vancouver, B.C. She served as chief technology officer of Electronic Arts from 2022 to 2025, capping a 21-year career at EA spent leading the engineering and applied research organizations behind some of the world's most widely played interactive entertainment experiences. She now advises select AI, technology and growth companies, has served as a director of Purebread Brands Inc., and was a member of the Fast Company Impact Council. She holds an MSc in electrical engineering from the University of Belgrade and has completed executive programs at Stanford Graduate School of Business. She has been recognized with the Minerva Foundation's women in technology award for leadership and excellence.

About Yocale.ai Inc.

Yocale.ai is an AI-powered operating system for the global beauty and wellness industry, built to power the next generation of service-based businesses. Combining software as a service, embedded fintech and intelligent automation, Yocale.ai gives businesses of every size, from independent salons and medspas to multilocation wellness brands, a single platform to run and build their entire revenue engine. The platform applies AI to automate administrative work, strengthen follow-up and rebooking, and surface insights that improve retention and utilization. Built on more than a decade of development through the Yocale platform, which has supported thousands of businesses across more than 22 countries, Yocale.ai is headquartered in Vancouver, Canada.

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