Mr. Grant Schuetrumpf reports

YANGAROO AND WIDEORBIT STREAMLINE TRAFFIC INSTRUCTIONS BETWEEN ADVERTISERS AND BROADCASTERS

Yangaroo Inc. and WideOrbit, a leading advertising and commercial operations platform, have formed a joint partnership. WideOrbit is a wholly owned subsidiary of the Lumine Group, a Canadian listed company which in turn is a part of the Constellation Software Inc. (CSI) ecosystem, a multibillion-dollar global public company. This collaboration entails a certified integration between Yangaroo's asset management and delivery platform and WideOrbit's electronic material instructions module within its flagship ad sales and commercial operations platform, WO Traffic. The integration facilitates a seamless end-to-end automated exchange of traffic instructions, effectively eliminating errors and saving valuable time for advertisers and broadcasters.

Grant Schuetrumpf, chief executive officer of Yangaroo, explained: "The API integration between Yangaroo and WideOrbit delivers instant benefits to all advertisers and broadcasters using our platforms. The smooth and immediate exchange of data between the platforms represents a substantial enhancement for all stakeholders involved in managing real-time responses and confirmations when advertisers submit traffic instructions to broadcasters across the U.S."

Susie Hedrick, president and managing director of traffic systems at WideOrbit, stated: "Our partnership with Yangaroo underscores WideOrbit's dedication to delivering comprehensive tools that better connect TV broadcasters and advertisers, ultimately simplifying day-to-day tasks. By seamlessly transferring traffic instructions to WO Traffic through Yangaroo, we offer advertisers more advanced and automated workflows. This partnership aligns with WideOrbit's wider-world approach, which aims to provide media companies with broader capabilities, deeper insights and stronger connections."

By facilitating a pure data transaction, advertisers simply key in buy and traffic data using Yangaroo. The advertiser then receives immediate feedback that the instructions have been received and processed correctly by a broadcaster that uses WO Traffic, driving efficiency and accuracy for advertisers and their traffic departments.

Richard Klosa, chief technology officer at Yangaroo, emphasized: "This integration holds significant importance for Yangaroo as it aligns with our ongoing dedication to metadata integration. Yangaroo plays a critical role in the asset and metadata ecosystem for advertising spot distribution, and this integration represents a pivotal milestone in our long-standing commitment to effectively managing traffic instructions."

About Yangaroo Inc.

Yangaroo is a software leader in media asset workflow and distribution solutions for the advertising, music and awards industries. Yangaroo's patented digital media distribution system is a leading secure business-to-business cloud-based solution that incorporates production services, traffic, clearance, delivery, analytics and secure application programming interface integration for the industry's various video and audio workflow challenges.

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