(via NewsDirect)

SNDL CEO Zach George joins Natalie Stoberman from the Proactive newsroom to share how the company has transformed into the largest private-sector retailer for liquor and cannabis in Canada.

George says SNDL has been able to attain that national rate of growth because of strategic acquisitions and executing its focus on integration. He adds the company has been able to achieve vertical integration in the Canadian cannabis sector by acquiring businesses like Inner Spirit Holdings, allowing SNDL to expand its retail network to over 365 brick-and-mortar stores.

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