03:13:04 EDT Sun 19 May 2024
Enter Symbol
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Apartmentlove Inc
Symbol APLV
Shares Issued 53,856,671
Close 2023-09-28 C$ 0.17
Market Cap C$ 9,155,634
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Apartmentlove merges OwnerDirect.com with Google

2023-09-28 14:18 ET - News Release

Mr. Trevor Davidson reports

APARTMENTLOVE INTEGRATES OWNERDIRECT.COM WITH GOOGLE TO DISPLAY VACATION RENTAL LISTINGS WORLDWIDE

Apartmentlove Inc. has successfully integrated OwnerDirect.com with Google to showcase vacation rental listings on search results. This integration means short-term vacation rental (STVR) properties advertised on OwnerDirect.com can be showcased in Google search results for vacation rental queries in real-time to users from around the world for no added cost.

"Having a beautifully styled and easy-to-use website, along with a fulsome inventory of vacation rental listings, is very important, but the lifeblood of platforms like OwnerDirect.com is website traffic," said Trevor Davidson, president and chief executive officer of Apartmentlove. He added: "Our integration with Google is transformational for OwnerDirect.com and yet another major stride forward for the company as we continue to realize our aim of becoming one of the global leaders in the short-term vacation rental space. Full credit to our engineering team for bringing this connection together and many thanks to our new partners at Google for the opportunity to grow and showcase OwnerDirect listings. All this now well in hand, we will continue to fine-tune the OwnerDirect.com user experience to maximize revenue-per-user metrics and deliver superior returns for all our shareholders."

Google displays a selection of vacation rental search results. OwnerDirect now shares its catalogue of STVR properties with Google to be featured in the dynamic search listing environment. This means users searching for vacation rentals on Google are now able to discover OwnerDirect's STVR properties and then be guided to OwnerDirect.com to make their reservations. Listings being distributed on Google is a free offering, but Apartmentlove earns a fee, paid by the traveller at the time of booking, for every successful reservation made on OwnerDirect.com.

While completing this integration with Google, management also signed three new listing supplier contracts to increase its global inventory of STVR properties. In aggregate, the company has secured access to approximately three million STVR properties spanning more than 100 countries on five continents worldwide. Having now completed its integration with Google, management will focus on its onboarding efforts to increase its active listing inventory and anticipates more than one million of its STVR listings will be active on OwnerDirect.com and made available to Google for display in Google's dynamic search environment by the end of this calendar year.

"When I started with the company, I knew we would tackle some exciting new projects and push the boundaries of where we could take on-line rentals," said Ken Lang, chief technology officer of Apartmentlove. He added: "It has been a lot of fun to build the connection that now exists between OwnerDirect.com and Google and especially so with such anticipation of an influx of new website traffic that those connections and this partnership are expected to provide. Very proud of the work we're doing at Apartmentlove and how we're building our many platforms; I'm looking forward to a long and exciting integration with the team at Google as we scale around the world."

Anticipating an increase in monthly active users (MAUs) visiting OwnerDirect.com and new STVR bookings resulting from this Google integration in addition to the company's continuing investments in search engine optimization (SEO), social media, and other marketing and promotional activities, management has enhanced the features and functionalities of OwnerDirect.com while also upgrading the website's capacity to handle simultaneous reservations in real time as a fully automated and at-scale global vacation rental solution.

About OwnerDirect.com

A pioneer in the on-line rental industry with more than 20 years of operating history, OwnerDirect.com is a favourite for property managers and guests for its easy-to-use layout and design, beautiful styling, and robust inventory of vacation rentals in desirable locations around the world. Advertising vacation rentals on behalf of property managers and private owners from coast to coast, OwnerDirect.com is trusted as a safe and proven effective platform to rent unique and memorable vacation homes, condos, cabins and villas. Paid by the traveller at the time of reservation, the company earns a fee for every successful booking made on OwnerDirect.com.

About Apartmentlove Inc.

Apartmentlove is a leading provider of on-line home, apartment and vacation rental marketing services to property managers, owners, renters and vacationers in more than 30 countries around the world. Promoting more than 350,000 daily active homes, apartments and vacation properties on its network of short-term and long-term rental marketing websites, Apartmentlove has proved its ability to scale as a fast-growing proptech in today's dynamic markets. Looking to consolidate the deeply fragmented internet listing industry, Apartmentlove has acquired multiple businesses with many monthly active users, a history of recurring revenues, positive cash flows, and custom technologies that accelerate and destress the renting experience.

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