Mr. Trevor Davidson reports

APARTMENTLOVE COMPLETES DEVELOPMENT OF VACATION RENTAL PLATFORM AS USER GROWTH AND KPIS OUTPERFORM

Apartmentlove Inc. has successfully completed its global short-term vacation rental (STVR) platform.

"We have successfully completed all scheduled website development efforts in favour of OwnerDirect.com," said Ken Lang, the company's chief technology officer.

He added: "Overhauling every aspect of the application, we have successfully turned a dated legacy system into a beautiful, scalable and proven effective global solution. Integrating with Google Hotels to display our listings on the first page of search results and with numerous supply partners including Hostaway, Hostfully, BookingPal, NextPax and many others while building our Version 1 on a live production environment visible to users around the world has been a remarkable undertaking. On behalf of the entire engineering team, we are thrilled with the result and excited to move further ahead and deliver the next phase of our search engine optimization program targeting travellers in more than 10,600 markets worldwide."

Having deployed the initial components of the company's comprehensive search engine optimization program late last month, management is very encouraged by the market response as evidenced by the positive operating metrics from these past two weeks alone. Notable improvements include: 187-per-cent increase in organic search traffic; 356-per-cent increase in referral traffic; 150-per-cent increase in organic social traffic; and a 179-per-cent increase in total website traffic. Key user performance metrics also outperformed expectations as page views increased 217 per cent; user engagement increased 221 per cent; and property searches increased 370 per cent in the period.

"These initial operating results are very strong and tremendously validating for our design, engineering and marketing teams and their tireless efforts," said Trevor Davidson, the company's president and chief executive officer. He added: "As we now turn our focus to increase STVR inventories and drive user growth as Ken alluded to, we have developed an initial set of 10,666 unique landing pages targeting every city, province, state, country, and thousands of local travel attractions including ski hills and golf courses around the world. In all, we are delivering 1,311,918 keywords, FAQs [frequently asked questions], and other customized content relevant for travellers seeking rental accommodations on-line everywhere in the world. Carefully designed and strategically positioned to best resonate with Google's algorithm, this landing page program, our single largest SEO deliverable in the company's history, will go live in the coming days. Given the initial results of our on-page adjustments and other SEO tweaks, we have every confidence the landing page program will be the difference maker in our integrated SEO program and global marketing strategy."

Moreover, and further to the press release issued Nov. 29, 2023, announcing the successful integration of OwnerDirect.com with Hostaway providing the company with access to more than 100,000 STVR owners and their millions of vacation rental properties in more than 100 countries around the world, the company has successfully passed its final code certification review and next week will be activated on the coveted Hostaway marketplace. Accordingly, management will soon detail its sales and marketing plans to onboard the millions of STVR properties across North America, Europe, Asia and elsewhere around the world these customers own and manage.

About OwnerDirect.com

OwnerDirect.com is a leading short-term vacation rental marketplace connecting property owners and guests from around the world. A pioneer in the vacation rental industry with more than 20 years of operating history, OwnerDirect.com advertises vacation properties on behalf of owners and is trusted by millions as a safe, easy-to-use, and proven effective platform to rent unique and memorable vacation properties around the world.

About Apartmentlove Inc.

Apartmentlove is a leading provider of on-line home, apartment and vacation rental marketing services to property managers, owners, renters and vacationers in more than 30 countries around the world. Promoting more than 350,000 daily active homes, apartments and vacation properties on its network of short-term and long-term rental marketing websites, Apartmentlove has proven its ability to scale as a fast-growing proptech in today's dynamic markets. Seeking to consolidate the deeply fragmented Internet listing industry, Apartmentlove has acquired multiple businesses that have many monthly active users, a history of recurring revenues, positive cash flows, and custom technologies that accelerate and modernize the renting experience.

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