Mr. Larry O'Reilly reports
ARHT MEDIA ANNOUNCES AT CINEASIA THE SALE OF 10 CAPSULE HOLOGRAPHIC DISPLAYS TO INDIA'S LEADING CINEMA OPERATOR PVR
Arht Media Inc. has signed agreement to install 10 Capsule holographic displays at market-leading Indian cinema operator PVR Ltd.'s movie theatres. The agreement is expected to result in four locations being installed in Q4 2022 and six additional locations in Q1 2023.
PVR is known throughout India for technological innovation as well as curating unique and memorable experiences for its guests. This commitment to be the first cinema operator in India to offer holographic 3-D experiences to audiences further builds on that legacy. The technology will provide PVR audiences with an immersive experience that goes beyond the big screen, offering the opportunity to get up close to live and prerecorded holographic versions of their favourite movie stars in cinema foyers across the country. The Capsule technology also enables consumers to play interactive 3-D trivia games, access behind-the-scenes footage and unique content from major and independent studios, and the chance to turn themselves into a hologram for a truly unique photo opportunity. The investment marks a significant commitment from PVR to enhancing the theatrical cinema-going experience.
"Arht's Capsule holographic display provides the most life-like, life-sized, 3-D holograms that we have seen anywhere," stated Ajay Bijli, chairman and managing director, PVR. "We are extremely excited to see our guest's reaction to these unique experiences while also recognizing the opportunity to generate holographic 3-D revenue through advertising on these displays. The first thing you do when you have this experience is get your phone out to record it and share it with your friends, and we are sure that both our guests and advertisers will love it."
"Not only is PVR the biggest cinema operator in India, but they consistently are also receiving awards as the best," said Arht chief executive officer Larry O'Reilly. "With their reach into the entire scope of entertainment in India, we are looking forward to working with them to export Indian culture to Arht locations around the world. The enthusiasm and support we are receiving from the major Hollywood studios on the use of Capsule at cinemas is really encouraging as everyone is looking for additional reasons to curate unique experiences at movie theatres."
Arht's live hologram technology has recently been utilized by Warner Bros, Amazon Studios and Paramount+, with the technology being recognized as a significant new marketing channel by major and independent studios including Universal, Paramount and Sony.
About Arht Media
ARHT is a pioneer in the live hologram industry and its Holopresence technology offers a complete end-to-end solution for the capture, transmission and display of live holograms for in-person, hybrid and on-line events. It has a range of hologram display solutions to suit multiple use cases, including a premium on-line presentation solution, the Virtual Global Stage, and the largest global holographic telepresence network of hologram capture and display locations, ensuring a presenter can beam into a meeting or event as a live hologram from virtually anywhere in the world.
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