Mr. Larry O'Reilly reports

PARADIES LAGARDERE AND ARHT LAUNCH INNOVATIVE COLLABORATION AT CHARLOTTE DOUGLAS INTERNATIONAL AIRPORT

Arht Media Inc. and Paradies Lagardere, an award-winning airport retailer and restaurateur, are set to transform the travel retail experience at Charlotte Douglas International Airport. In a groundbreaking move, Paradies Lagardere today introduced Arht Capsule's cutting-edge technology to enhance its The Goods Express@CLT store, featuring Amazon's Just Walk Out technology, located in the main terminal. This innovative addition aims to captivate travellers and provide an interactive shopping journey like never before.

Arht Capsule will serve as a dynamic attraction, drawing travellers to The Goods Express@CLT store with intriguing holographic displays. It also offers an interactive platform, guiding travellers on how to navigate and make the most of the Just Walk Out technology featured in this store.

"We are thrilled to partner with Paradies Lagardere to bring our hologram technology to travellers. Arht Capsule will not only drive foot traffic but also provide an immersive and educational shopping experience. In addition, the opportunity to scale with Lagardere is tremendous and we look forward to opening additional locations with them, including one coming in November," shares Larry O'Reilly, chief executive officer at Arht.

"Paradies Lagardere continues to be a leader in customer innovation and Arht Capsule is yet another great step in our ongoing efforts to excite and engage travelers," said Gregg Paradies, president and CEO of Paradies Lagardere. "We are thrilled to be the first concessionaire to unveil this impressive technology in the airport environment and look forward to additional opportunities. I appreciate our great partners at the Charlotte Douglas International Airport and thank them for their support in helping us launch this new program."

"We're excited about Arht Capsule debuting at Charlotte Douglas International Airport," said CLT's concession program manager, Jennifer Long. "Elevating the customer experience is a top priority at CLT. As an innovative airport, we're always seeking new approaches to engage our passengers, and this fits the bill."

This collaboration represents a bold step toward the future of travel retail, combining the ease of Amazon's Just Walk Out technology with the futuristic allure of Arht Capsule. Travellers can anticipate a shopping experience that is both seamless and engaging.

About Arht Media Inc.

Arht Media is a pioneer and the global leader in live hologram technology. As a result of its patented end-to-end technology, executives, medical experts, educators, entertainers and thought leaders can travel at the speed of light to any destination.

Arht Media was founded in 2014 and is publicly traded on the TSX Venture Exchange. Arht Media has offices in North America, Europe and Asia, and operates from its own studios in locations from Toronto to Singapore, as well as a large network of partner studios in every region.

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