Mr. Larry O'Reilly reports
ARHT CAPSULE SHOWCASES HOLOGRAM CONTENT AT PRIME VIDEO'S CANDY CANE LANE PREMIERE STARRING EDDIE MURPHY
Prime Video has once again utilized Arht Media Inc.'s Arht Capsule hologram display to showcase content from the coming Eddie Murphy holiday movie Candy Cane Lane at the Culver City theatre in Los Angeles.
The Arht Capsule hologram display will contain Candy Cane Lane interactive content in the main lobby of the Los Angeles cinema.
This is the third time Prime Video has used Arht technology to promote its movies and television series, including TwitchCon in Las Vegas to promote Gen V as an interactive campus tour and for Boys season 3 interactive at the premiere at Culver City.
"We are excited that Eddie Murphy's Candy Cane Lane premiere will feature interactive content utilizing Arht technology," said Arht chief executive officer Larry O'Reilly, "especially since the Amazon Studios Cinema has Arht's Capsule display at their Culver City location to promote the full line of Amazon movie and television releases on an ongoing basis, with this premiere being an even bigger special event."
Candy Cane Lane stars Mr. Murphy and Tracee Ellis Ross and is directed by Reginald Hudlin. The holiday comedy adventure will premiere in more than 240 countries and territories worldwide on Prime Video on Friday, Dec. 1, 2023.
Arht trades under the symbol ART on the TSX Venture Exchange.
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