Mr. Larry O'Reilly reports

PARADIES LAGARDERE AND ARHT EXPAND INNOVATIVE COLLABORATION TO TORONTO PEARSON INTERNATIONAL AIRPORT

Arht Media Inc. and Paradies Lagardere, an award-winning airport retailer and restaurateur, have expanded their previously announced collaboration and are set to transform the travel retail experience at Toronto Pearson International Airport.

This initiative comes after the successful implementation at Charlotte Douglas International Airport and marks a significant step in enhancing the airport experience.

This holiday season, Toronto Pearson International Airport will be enlivened with a holographic Santa Claus, courtesy of this expanded partnership. This engaging and interactive feature is set to bring festive joy to travellers, transforming their airport experience into something truly memorable. The holographic Santa Claus is designed not only to entertain but also to serve as an interactive guide for travellers. It will introduce them to the latest product offerings at Paradies Lagardere stores, including iStore, Sweet Maple Market, Discover Canada and Lole. Alongside this captivating holographic display, travellers will also find an interactive holiday kiosk. This kiosk will provide detailed information about the newest products and promotions at Paradies Lagardere and will feature a QR (quick response) code that travellers can scan to receive exclusive in-store discounts.

The holographic display will be a permanent fixture at the airport and will engage travellers with a rotating schedule of interactive seasonal, promotional and informative content.

Khalil Lamrabet, chief commercial officer, Greater Toronto Airports Authority, said: "We are thrilled to collaborate with Paradies Lagardere and Arht Media Inc. to bring this innovative and engaging technology to Toronto Pearson just before the busy holiday season. At Toronto Pearson, we are always excited to improve the passenger experience and provide a better retail journey for everyone who passes through our airport."

Larry O'Reilly, chief executive officer of Arht Media, commented: "We are thrilled to see our holographic technology come to life at Pearson International Airport. Our goal is to revolutionize how people interact in public spaces, and this installation is a perfect example of that. By placing the hologram in a central location within the airport, we aim to reach more travellers and provide them with an unforgettable experience."

Gregg Paradies, president and chief executive officer of Paradies Lagardere, added: "Our partnership with Arht Media Inc. continues to break new ground in the travel retail sector, and we're excited to bring this innovation to our great partners at Toronto Pearson International Airport. Complementing our award-winning retail stores, this hologram technology will enhance the overall traveller experience through entertaining engagement and sharing seasonal offerings from our great brand partners in Toronto."

This collaboration represents a bold step toward the future of travel retail. Travellers can anticipate a shopping experience that is both seamless and engaging.

Stay tuned for the official of this groundbreaking collaboration as Paradies Lagardere and Arht transform the travel retail industry.

About Arht Media Inc.

Arht is a pioneer and the global leader in live and prerecorded hologram technology. Thanks to its patented end-to-end technology, executives, medical experts, educators, entertainers and thought leaders can travel at the speed of light to any destination and brands and retailers can engage their clients with cutting-edge 3-D interactive content. Arht was founded in 2014 and is publicly traded on the TSX Venture Exchange. Arht has offices in North America, Europe and Asia and operates from its own studios in locations from Toronto to Singapore as well as a large network of partner studios in every region.

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