Mr. Larry O'Reilly reports

ARHT AND PROVISION EVENTS TEAM UP TO ENHANCE FAN ENGAGEMENT AT HOAG CLASSIC PGA TOUR CHAMPIONS EVENT

Arht Media Inc. has formed a collaboration with Provision Events for an innovative project with Hoag, a distinguished non-profit organization based in Orange county, United States. This collaborative effort was set to redefine fan experiences at this year's PGA Tour Champions Event, the Hoag Classic 2024. Taking place from March 22 to 24 at the Newport Beach Country Club, the event attendees had the opportunity to witness first-hand the magic of holographic displays.

At the Hoag Experience Lounge, visitors engaged with holographic representations of doctors, nurses and executives affiliated with Hoag, delivering valuable health care tips and information about Hoag Compass health care services. Hoag strategically utilized the Arht Capsule, set to kiosk mode, to offer an interactive menu where visitors could select topics of personal interest, aiming to captivate and educate in an engaging medium. Integrated QR codes provided easy access to further information about Hoag's services and health care options, enabling users to download the Hoag Compass app directly to their phones. Additionally, Arht Capsule demonstrated the Compass app for health care navigation and offered tailored health tips, aligning with Hoag's goal of providing information in a fun and engaging manner.

Provision Events, renowned for its expertise in sports-related events, played a pivotal role in orchestrating this initiative and set a new standard for health care communications and public engagement. "Provision Events is extremely proud to once again partner with the title sponsor of the Hoag Classic, incorporating Arht's cutting-edge holographic technology to enhance fan engagement and deliver the Hoag on-course fan hospitality experience," stated Jordy Watts, client services manager at Provision Events. "As a leader in delivering fan activations, zones and villages at the world's biggest golf events, Provision Events are excited to be partnering with Hoag to raise awareness of their world-class health care system and the Boldly Hoag Campaign to fans at the PGA Champions Tour event and beyond."

Nationally recognized for its excellence in health care, advanced medical facilities and groundbreaking research, Hoag stands out as a leader within the health care landscape.

"Our brand activations allow us, as a forward-thinking health care organization, to engage in unexpected ways. We use creativity and thoughtful design to leave lasting impressions with guests at every touchpoint. At this year's Hoag Classic, the hologram added a unique way for 71,000-plus fans to connect with our brand, setting a new standard for community engagement," said Cara Uisprapassorn, chief marketing officer, Hoag.

"We were thrilled to collaborate with Provision Events and Hoag in creating an immersive experience for the Hoag Classic PGA Champions event. Our advanced holographic technology offered unique engagement opportunities, elevating the event experience beyond traditional bounds," said Larry O'Reilly, chief executive officer of Arht.

This activation not only enhanced fan engagement but also highlighted the exceptional quality of the Hoag Fan Experience. Demonstrating the power of advanced technologies and a full-service event offering, this collaboration showcased the Hoag brand and emphasized innovative approaches in shaping the future of patient education and care.

About Arht Media Inc.

Arht is a pioneer and the global leader in live hologram technology. Thanks to its patented end-to-end technology, executives, medical experts, educators, entertainers and thought leaders can travel at the speed of light to any destination.

Arht was founded in 2014 and is publicly traded on the TSX Venture Exchange. Arht has offices in North America, Europe and Asia and operates from its own studios in locations from Toronto to Singapore, as well as a large network of partner studios in every region.

We seek Safe Harbor.