Mr. Evan Gappelberg reports

ARWAY.AI ANNOUNCES MICROSOFT HOLOLENS AR GLASSES INTEGRATION

ARway Corp. has begun integration development with Microsoft HoloLens, and expects to complete the integration within the next 60 days. This is the second glasses integration announcement from ARway, after announcing the Magic Leap integration earlier this week, pushing forward ARway's disruption of the $44-billion indoor positioning and indoor navigation market (IPIN) and expanding the platform's reach into large enterprise accounts.

Microsoft HoloLens is a cutting-edge mixed reality headset that offers a unique and immersive way to interact with the digital world while still maintaining a connection to the real world. The device is a self-contained system that includes various sensors, cameras, microphones and speakers, as well as a holographic processing unit (HPU) and a display system that uses holographic technology to overlay virtual objects on top of the real world.

With the integration, ARway's product offerings are expanded, providing customers with greater device compatibility beyond mobile phones, which will increase use cases and application of technology. Microsoft HoloLens represents a major breakthrough in mixed reality technology and has the potential to revolutionize a wide range of industries and applications.

HoloLens is backed by Microsoft:, one of the largest tech companies in the world, which has the resources, expertise and reputation to make HoloLens a game changer in AR (augmented reality) technology. It is also the first untethered holographic computer that allows users to move around freely in the real world, making it an exciting and immersive experience and a perfect fit for the ARway platform.

Chief executive officer Evan Gappelberg commented: "We are excited to announce yet another AR glasses integration, with Magic Leap and now Microsoft HoloLens. This integration will bring a new level of immersive experience to the HoloLens and ARway users, providing them with a seamless and intuitive way to interact with indoor AR wayfinding, AR experiences and 3-D products, advertisements, and more. By combining the power of ARway's cutting-edge technology with the capabilities of Microsoft HoloLens, we are taking a giant leap forward in revolutionizing the way we live, work and learn."

He continued: "This is a potential game-changing move for the company, as integrating with a product from a tech giant like Microsoft brings several benefits to ARway. It can provide ARway with access to a wider customer base, as Microsoft has a massive reach and influence in the technology industry, increasing ARway's brand recognition and market share. It can also help ARway to establish partnerships and collaborations with other companies and organizations that are also part of the Microsoft ecosystem, providing ARway with new opportunities for growth and expansion."

About the integration

With the integration, ARway will provide a software package for agencies, brands and corporations to create and publish large-scale location-persistent AR experiences to Microsoft HoloLens devices from the ARway platform, leveraging ARway's computer vision and extended tracking technologies. The markets that this will service are industrial, manufacturing and retail.

The integration comes at a pivotal time, as development standards are emerging in the XR (extended reality) industry. Starting in Unity 2021.3 LTS, OpenXR will be the only supported Unity back-end for targeting HoloLens 2 and Windows mixed reality headsets. OpenXR is a royalty-free, open standard that provides high-performance access to augmented reality and virtual reality (VR) -- collectively known as XR -- platforms and devices. OpenXR lets you write code once that is then portable across a wide range of hardware platforms. ARway can effectively code once, deploy everywhere, which is the company's strategy to integrate with all OpenXR compatible glasses and headsets.

ARway will be targeting additional AR glasses and headsets that are compatible with OpenXR to deploy more integrations.

About Microsoft HoloLens

Microsoft HoloLens is a mixed reality headset designed and manufactured by Microsoft. It is a self-contained device that incorporates various sensors, cameras, microphones and speakers, as well as a holographic processing unit (HPU) and a display system that uses holographic technology to overlay virtual objects on top of the real world.

With HoloLens, users can interact with virtual objects and holograms in a natural way using hand gestures, voice commands and eye movements. The device is powered by Windows 10 and supports a wide range of applications, including gaming, education, health care and enterprise.

One of the key features of HoloLens is its ability to track the user's movements and adjust the position of holograms in real time to maintain their position in the physical environment. This means that virtual objects can be placed on real-world surfaces and remain there even as the user moves around.

About ARway Corp.

ARway is an artificial-intelligence-powered platform that provides augmented reality experiences for indoor spaces. The platform allows users to easily create experiences for navigation, tours, information sharing, notifications, advertising and gamification. ARway leverages the power of mobile devices to create environments that can improve visitor experience, boost employee productivity, increase engagement, create new advertising space and boost revenues. Visitors can scan a QR code to access a venue map, navigate to any point of interest with step-by-step directions, learn information about those POIs, and interact with rich AR content and experiences along the way. ARway has unlimited use cases for augmenting physical spaces in the metaverse, making it a valuable tool for creators, brands and companies in various industries. The complete ARway platform includes: the Web creator studio, the ARwayKit software development kit (SDK), and a mobile app for iOs and Android.

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