Mr. David Lynn reports

AVANT BRANDS BOLSTERS INTERNATIONAL GROWTH IN GERMAN CANNABIS MARKET THROUGH PARTNERSHIP WITH IMC

Avant Brands Inc. and IM Cannabis Corp. have signed an international trademark licensing agreement granting IM Cannabis's German subsidiary, Adjupharm GmbH, the exclusive right to launch Avant's flagship brand, BLK MKT brand, in the German cannabis market. The Licensing Agreement constitutes a significant expansion of the relationship between the two industry-leading cannabis companies.

Norton Singhavon, Founder and CEO of Avant Brands, commented: "This agreement signifies a significant milestone in our longstanding partnership with IMC. As Avant's first client within our international sales channel, partnering with IMC is a strategic move; it not only bolsters our position as a global leader in the ultra-premium cannabis sector, it also amplifies the reach of our flagship brand, BLK MKT, on the global stage. We are thrilled to embark on this next phase of collaboration, leveraging our collective expertise driving innovation and excellence in the international cannabis market."

In accordance with the terms outlined in the Trademark License Agreement, Avant has granted Adjupharm the license to utilize its flagship BLK MKT(TM) cannabis brand for their cannabis products. These products will exclusively feature cannabis cultivated by Avant in Canada and exported to Germany. The collaboration between the two companies anticipates a positive outcome in the emerging German medical cannabis market, especially following the recent legalization by the government on April 1st, 2024 . This strategic partnership, timed with evolving German legislative changes, underscores a growing acknowledgment of cannabis' therapeutic advantages and signifies a progressive shift in drug policy within Germany. Avant and IMC are confident the integration of Avant's BLK MKT(TM) premium cannabis flower, alongside IMC's adept sales and marketing strategies, will resonate strongly with consumers, positioning the brand for success in Germany's burgeoning market.

Oren Shuster, CEO of IMC, commented: "By evolving our partnership with Avant, we continue to improve our supply chain and ability to provide ultra-premium, quality brand and product to the German medical cannabis market."

Richard Balla, CEO of Adjupharm additionally stated: "We believe that our collaboration with Avant will continue to accelerate the strong momentum we have established in the German medical cannabis market."

David Lynn, COO of Avant Brands, added: "We are very excited to be working with IMC's German team. We are confident that they will do an outstanding job launching the BLK MKT brand in Germany."

Avant's commitment to quality and compliance is exemplified by the certification of its three largest cultivation facilities with both ICANN-GAP (International Cannabis Certification Network - Good Agricultural Practices) and GACP (Good Agricultural and Collection Practices). These certifications underscore Avant's dedication to upholding the highest standards of cultivation practices, ensuring the production of premium-grade cannabis flower. With these certifications, Avant is not only positioned to meet the stringent regulatory requirements of domestic markets but also equipped to expand its reach into international markets with confidence. By adhering to globally recognized standards for cultivation, Avant reinforces its reputation as a trusted provider of top-tier cannabis products, poised for success in both existing and emerging cannabis markets worldwide.

Adjupharm is the 6th largest distributor of medical cannabis flowers in Germany and is the number 1 in sales per SKU, growing +180% in 2023.1

Note 1: Insight Health December 2023

About Avant Brands Inc.

Avant is an innovative, market-leading premium cannabis company. Avant has multiple operational production facilities across Canada, which produce high-quality, handcrafted cannabis products based on unique and exceptional cultivars.

Avant offers a comprehensive product portfolio catering to recreational, medical, and export markets. Our renowned consumer brands, including BLK MKT(TM), Tenzo(TM), Cognoscente(TM), flowr(TM) and Treehugger(TM), are available in key recreational markets across Canada. Avant's products are distributed globally to Australia, Israel and Germany, with its flagship brand BLK MKT(TM) currently being sold in Israel. Additionally, Avant's medical cannabis brand, GreenTec(TM), serves qualified patients nationwide through its GreenTec Medical portal and trusted medical cannabis partners.

Avant is a publicly traded corporation listed on the Toronto Stock Exchange (TSX:AVNT) and accessible to international investors through the OTCQX Best Market (OTCQX: AVTBF) and Frankfurt Stock Exchange (FRA: 1BU0). Headquartered in Kelowna, British Columbia, Avant operates in strategic locations, including British Columbia, Alberta, and Ontario.

For more information about Avant, including access to investor presentations and details about its consumer brands, please visit www.avantbrands.ca.

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