22:38:50 EDT Thu 17 Oct 2024
Enter Symbol
or Name
USA
CA



BCE Inc (2)
Symbol BCE
Shares Issued 912,279,436
Close 2024-06-07 C$ 47.09
Market Cap C$ 42,959,238,641
Recent Sedar Documents

Post says BCE, others told truth in advertising is here

2024-06-10 09:04 ET - In the News

Also In the News (C-QBR) Quebecor Inc
Also In the News (C-RCI) Rogers Communications Inc
Also In the News (C-T) Telus Corp (2)

The National Post reports in its Saturday edition that a private member's bill meant to bring more truth in advertising to Internet plans has cleared both the House of Commons and the Senate and should come into force soon. The Post's Ryan Tumilty writes that Conservative MP Dan Mazier's Bill C-288 would push the CRTC to require Internet companies to advertise not just the maximum speeds of the networks they sell consumers, but also the average speeds and speeds during peak times. The bill, first introduced in 2022, only awaits royal assent, which is expected soon. After it becomes law, the CRTC would have to hold hearings with the public and industry on new advertising standards. Mr. Mazier said the current system allows companies to sell consumers download and upload speeds that are advertised at their top end. Service can be described, for example, as offering downloads of up to 50 megabytes per second, but rarely delivering something that fast. "We realized that the Internet companies or Internet service providers right now are allowed to sell you up to speed or theoretical speed and that didn't fit well with us," he said. "There's no other industry in Canada that could sell a consumer a product like that."

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