Mr. Richard Bengian reports

FIRST BEST BUY EXPRESS STORE OPENS TODAY - BEST BUY CANADA AND BELL CANADA LAUNCH INNOVATIVE RETAIL PARTNERSHIP

Best Buy Canada and BCE Inc.'s Bell Canada have formed a strategic partnership to introduce 167 small-format consumer technology retail stores across Canada branded Best Buy Express. The inaugural Best Buy Express store has opened in Guildford Town Centre, Surrey, B.C., today.

The grand opening marks the beginning of a phased rollout over the next six months, with all stores expected to open by the end of 2024, following completion of renovations. Many stores are opening in communities that have previously not had a Best Buy. Customers can expect:

• Curated assortment of tech -- In-store customers will have the opportunity to interact with some of the latest and greatest tech with the help of Blue Shirts. Over 100,000 products will also be available to customers even if they are not found in store, thanks to Best Buy's world class fulfilment network.
• Quick and easy pick-up -- Customers will be able to shop Best Buy's full assortment on-line from small appliances to headphones and have the convenience of picking up and returning products at these locations.
• Exclusive telecom services -- Customers will be able to shop Bell, Virgin Plus and Lucky Mobile telecommunications services, all backed by knowledgeable sales and support they have come to expect from Best Buy and Bell.
• Geek Squad services -- Best Buy Express stores will offer Geek Squad services including Protection and services for all consumer electronics products.

Quotes

"Opening 167 stores in five months may be a North American first. It's certainly bold in retail today. We're excited to see these new stores come to life as we double our store count, expanding our presence across Canada. We're proud to be able to offer our ultimate shopping convenience to new and existing customers."

-- Ron Wilson, president, Best Buy Canada

"After months of planning and preparation, everyone here at Bell is thrilled to see the first Best Buy Express open its doors. It's a huge milestone in our partnership with Best Buy, and it's just the beginning with more stores coming soon. We've combined the best of both companies to create a one-stop shop for Canadians and all their tech and connectivity needs. We've made the shopping experience more accessible, convenient, and enjoyable for our customers and we couldn't be more excited that it's here now."

-- Blaik Kirby, group president, consumer and small business, Bell

About BCE Inc. (Bell)

Bell is Canada's largest communications company, providing advanced broadband Internet, wireless, TV, media and business communication services. Founded in Montreal in 1880, Bell is wholly owned by BCE.

Through Bell for Better, the company is investing to create a better today and a better tomorrow by supporting the social and economic prosperity of its communities. This includes the Bell Let's Talk initiative, which promotes Canadian mental health with national awareness and anti-stigma campaigns like Bell Let's Talk Day and significant Bell funding of community care and access, research, and workplace leadership initiatives throughout the country.