Mr. Costa Pantazopoulos of Bell reports

HYUNDAI MOTOR GROUP AND BELL CANADA EXPAND EXCLUSIVE PARTNERSHIP, ENHANCING IN-CAR INFOTAINMENT SERVICES FOR CANADIAN CUSTOMERS

Hyundai Motor Group and Bell Canada today announced a multiyear extension of their strategic partnership to provide Canadian customers with advanced in-car connected infotainment services, raising the bar for in-vehicle experiences.

The connected car's growth and innovation with the Group in Canada are powered by Bell's award-winning network. Through Bell's Internet of Things connectivity, Hyundai, Kia and Genesis customers in Canada will benefit from fast and reliable access to infotainment features, with the partnership also exploring additional services such as over-the-air software updates, music/video streaming, casual gaming and eventually Wi-Fi hot spots, providing seamless connectivity on the go.

"Bell has been a trusted partner of Hyundai Motor Group for the past seven years, providing superior services and innovation leadership. We are thrilled to take this relationship into the future to bring even more exciting in-car capabilities to the Canadian consumer," said Haeyoung Kwon, vice-president of infotainment development centre at Hyundai Motor Group.

Beyond these immediate benefits, the partnership also focuses on the continued development of additional capabilities. These include embedded universal integrated circuit card (eUICC) for a more stable future mobile environment, advanced navigation, feature on-demand service, expanded voice recognition capabilities and new electric vehicle functions. This commitment to innovation ensures that customers will continue to enjoy cutting-edge services in their vehicles.

"Bell is proud to partner with Hyundai Motor Group to transform the car ownership, driving and passenger experience for Canadians with cutting-edge offerings, powered through our network. Our mutual commitment to service excellence and technology innovation creates a powerful partnership that has been shaping the future of vehicle mobility since 2017, and we're excited to continue on this road in the years to come," said Costa Pantazopoulos, vice-president, product, Bell.

About Bell

Bell is Canada's largest communications company, providing advanced broadband Internet, wireless, television, media and business communication services. Founded in Montreal in 1880, Bell is wholly owned by BCE Inc.

About Hyundai Motor Group

Hyundai Motor Group is a global enterprise that has created a value chain based on mobility, steel and construction, as well as logistics, finance, Internet technology and service. With about 250,000 employees worldwide, the Group's mobility brands include Hyundai, Kia and Genesis. Armed with creative thinking, co-operative communication, and the will to take on any challenges, Hyundai Motor Group strives to create a better future for all.