The Globe and Mail reports in its Wednesday, Sept. 4, edition that this year the Toronto International Film Festival has dozens of new brand supporters. A Canadian Press dispatch to The Globe reports that TIFF said Tuesday the number of companies backing this year's iteration of the festival reached 94, a number that is up 25 per cent from 2023 and includes 37 new backers, including Flow Beverage, Listerine and Beyond Meat. Major sponsors Bell (BCE) and Bulgari are missing from this year's roster. TIFF chief executive officer Cameron Bailey said last week that the number of partners they have gained shows the public just how highly regarded the event remains. TIFF did not disclose the monetary value of any of its deals, but Mr. Bailey has said the amount raised is "enough to do what we need to do." Lead sponsor Bell revealed last year that 2023 would be its last as a TIFF partner. The departures put pressure on TIFF to prove its fund raising prowess after it emerged battered by the COVID-19 pandemic and Hollywood strikes that last year stripped most red carpets of stars. It answered the challenge by keeping hold of 57 past backers including Royal Bank of Canada, Visa and Canada Goose Holdings.