Mr. Mirko Bibic reports
CANADIANS CAN COUNT ON TSN FOR TORONTO MAPLE LEAFS AND TORONTO RAPTORS GAME ACTION THROUGH ACCESS TO CONTENT RIGHTS FOR 20 YEARS; BCE SELLS ITS MINORITY STAKE IN MLSE
BCE Inc. has reached an agreement to sell its ownership stake in Maple Leaf Sports & Entertainment (MLSE) for $4.7-billion to Rogers Communications Inc., subject to relevant sports league and other customary approvals. The transaction is expected to close in mid-2025. BCE currently intends to direct proceeds of this sale toward reducing debt levels and to support its continuing transformation from telco to techco with a focus on core growth drivers.
In addition, Bell Media has secured access to content rights for the Toronto Maple Leafs and the Toronto Raptors on The Sports Network (TSN) for the next 20 years through a long-term agreement with Rogers, also subject to league approvals. This deal cements TSN's place as Canada's sports leader, delivering Canada's best and most-watched sports content. TSN will also continue to broadcast Toronto Argonauts and Toronto FC games through independent agreements with the respective leagues.
Bell will remain the official telecom sponsor of the Toronto Raptors and will maintain its sponsorships of the Toronto Argonauts and Toronto FC, demonstrating its commitment to MLSE, its great teams, their fans and the leagues. This includes continued support for joint community initiatives through Bell for Better, like Bell Inbound Assist with the Toronto Raptors.
Quotes
"We are proud of our time as co-owners of these iconic sports teams, and through this agreement have ensured that fans can count on Bell's continued support of their teams. Today's announcement demonstrates that we are focused on creating the financial flexibility to support our ongoing transformation and core growth drivers," said Mirko Bibic, president and chief executive officer of BCE and Bell Canada.
"This agreement confirms TSN's position as Canada's sports leader with long-term access to content rights to some of Canada's most beloved sports teams. At the heart of this deal are passionate fans, which TSN will continue to serve across all of our platforms with the premium coverage that audiences expect from Canada's sports leader," said Sean Cohan, president of Bell Media.
About BCE Inc.
BCE is Canada's largest communications company. It provides advanced Bell broadband Internet, wireless, television, media and business communication services.
We seek Safe Harbor.
© 2025 Canjex Publishing Ltd. All rights reserved.