The Globe and Mail reports in its Monday edition that for a chief executive officer contending with stagnating industry growth, a downgraded credit rating and debt-heavy balance sheet, Mirko Bibic is surprisingly upbeat. The Globe's Irene Galea writes it has been a rough stretch for Canada's biggest telco, not least because of a stock price that is down 36 per cent over the last year. Investor confidence in BCE has been battered by lacklustre results, a pause on dividend growth and a recent controversial deal to acquire a U.S. telco. Still, Mr. Bibic is optimistic about BCE's future. He outlines a four-pronged strategy to win back investor faith. The heart of that plan, he says, is "fibre, fibre, fibre." Under his tenure, BCE's Bell Canada has spent $23-billion building out fibre optic networks in Canada -- an area that he says still provides strong growth for telcos. BCE is now charting new territory with its deal to acquire U.S. Internet provider Ziply Fiber. In addition to building out BCE's networks, Mr. Bibic's quartet of tactics to improve results includes a greater focus on customers, an expansion of the company's new tech-services arm and a continued pivot of media revenue from traditional to digital sources.