The Financial Post reports in its Tuesday edition that Bell Canada is partnering with Perplexity, an AI-powered conversational search engine, to give its customers a year of free artificial intelligence services. A Canadian Press dispatch to the Post says the move marks another step in the telco's foray into the AI space, having also signed a deal last month with Cohere to provide full-stack sovereign AI tools for government and business customers. Bell says its partnership with Perplexity will give eligible cellphone and Internet customers access to Perplexity Pro, which is valued at nearly $300 for yearly subscriptions. Perplexity Pro provides customers the ability to use AI models such as GPT-5, Claude 4.0 and Gemini 2.5 Pro, which can support tasks ranging from research and writing, to content planning and data analysis. Mobile customers will receive codes to redeem their free subscription in the coming days via e-mail, text and their Mybell accounts, while Internet customers will receive access starting this fall.