The Globe and Mail reports in its Friday edition the World Cup has been a boon for Bell Media. The Globe's Irene Galea and Andrew Willis write that the BCE unit has exclusive Canadian rights for the tournament. Bell will have achieved "multiples of viewership" and "multiples of revenue" compared with the last time the global football teams met in Qatar four years ago, Bell Media president Sean Cohan said. "I can't take my eyes off it -- so much that I've got two screens on it rather than just one," the New York native jokes from one of the four white leather armchairs in his Toronto office. The last time it broadcast a World Cup -- during the fourth quarter of 2022 -- Bell saw a 4.7-per-cent boost to media revenue, although its operating expenses were also up 9.2 per cent during that quarter. Mr. Cohan declined to get specific about dollar figures this time around, but said the tournament has given a "significant" bump in subscriptions to its streaming platforms. As Bell's earnings from its cellphone and Internet businesses have slowed in recent years and its traditional media offerings continued to face pressures, Bell executives have built a strategy around prioritizing the parts of the business with growth potential.