Mr. David Kinder reports

BIG ROCK ANNOUNCES ACQUISITION OF PACKAGING EQUIPMENT AND OPERATIONAL RE-ALIGNMENT

Big Rock Brewery Inc. has acquired QuikFlex 2100G3 manufactured by Graphic Packaging International, one of the world's leading providers of integrated solutions for packaging, materials, printing and automation.

The QuikFlex represents the latest technology in a flexible, high-speed, continuous-motion packer designed to package single tiers of cans in various configurations and features automatic loading. The QuikFlex will be integrated with the corporation's high-speed canning line that was upgraded during 2022.

David Kinder, Big Rock's president and chief executive officer, noted: "The acquisition of this equipment was critical to allow Big Rock to meet the tastes and preferences of our loyal customer base and demonstrates our commitment to reinvest in the company. This addition will also allow us to package products in formats that align with the needs of our co-packing partners and will reduce product movements and reliance on third party packers, making us more competitive."

• The corporation also announced some recent operational realignments: At the conclusion of its lease on July 31, 2024, Big Rock's location in Vancouver will be permanently closed. Prior to the pandemic, this location, which was opened in 2015, featured a tap room, restaurant and microbrewery. The tap room and restaurant were ultimately not reopened and the leased space was larger than what is required to maintain production.
• Effective June 17, 2024, Big Rock sold and closed its warehouse facility located in Edmonton, Alta. Big Rock products will continue to be distributed to each of its customers via a partnership with Hy-Line Express Ltd., an Edmonton-based trucking company who will provide cross-docking functionality to Big Rock's existing network of transportation partners.

Mr. Kinder commented: "Upon joining Big Rock I worked with our team to review the results of the strategic review conducted in 2023. It became evident that these changes were necessary to allow us to focus on our core business. We are cognizant of our long-standing commitment from our customers in British Columbia and in central and Northern Alberta and look forward to continuing to meet their needs. Our brewing/production operations in B.C. will be relocated and we will continue to brew high-quality beverages, including Rock Creek Ciders, White Peaks teas and Tree Brewing Co. beers, that our customers have come to expect and appreciate. In Edmonton we saw the opportunity to streamline our operating costs and consolidate both our inventory and logistics staging operations with our Calgary location. Our customers will continue to be able to order directly, have product readily available and be serviced on a seamless basis with our existing network of last-kilometre logistic partners who will continue to deliver our product directly."

About Big Rock Brewery Inc.

In 1985, Ed McNally founded Big Rock to contest the time's beer trends. Three bold, European-inspired offerings -- bitter, porter and traditional ale -- forged an industry at a time heavy on easy drinking lagers and light on flavour. Today, its extensive portfolio of signature beers, continuing seasonal offerings, six ciders (Rock Creek Cider series), and custom-crafted private label products and other notable, licensed alcoholic beverages keeps the company at the forefront of the craft beer revolution and still proudly contesting the beer and alcoholic beverage trends of today. With brewing operations in Calgary, Alta., Vancouver, B.C., and Toronto, Ont. Big Rock trades on the Toronto Stock Exchange under the symbol BR.

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