04:12:18 EDT Thu 25 Apr 2024
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Corus Entertainment Inc
Symbol CJR
Shares Issued 202,898,732
Close 2022-05-30 C$ 4.47
Market Cap C$ 906,957,332
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Corus, Cloudco plan Care Bear summer, fall promotions

2022-05-31 11:14 ET - News Release

Ms. Mellany Masterson reports

CARE BEARS(TM) COUNTDOWN, 4-3-2-1! NELVANA AND CLOUDCO ENTERTAINMENT ANNOUNCE NUMEROUS RETAIL AND EXPERIENTIAL PARTNERSHIPS TO CELEBRATE MILESTONE 40TH ANNIVERSARY OF THE CARE BEARS

The lovable, huggable Care Bears from the whimsical land of Care-a-Lot are celebrating their 40th anniversary this year; to celebrate, Corus Entertainment Inc.'s Nelvana, a world-leading international producer, distributor and licensor of children's animated and live-action content, and Cloudco Entertainment, owner of the Care Bears entertainment brand, are bringing the iconic Care Bears brand to life through food, apparel and experiential event collaborations with companies across Canada.

"We're honoured to pay homage to 40 incredible years of the Care Bears, and to provide opportunities for the devoted fan base in Canada to join in on celebrating this landmark anniversary," said Mellany Masterson, head of Nelvana Enterprises. "The enthusiasm and excitement from so many well-known Canadian companies to develop unique Care-Bears-themed products and experiences speaks to the power of the nostalgic franchise and how much the brand's values of sharing, caring and togetherness resonates with fans both young and old."

With anniversary collaborations set to launch this summer and fall, food and apparel retail partners include:

  • iHalo Krunch: known for Asian-inspired soft-serve ice cream served in activated charcoal house-made cones, all retail locations in Toronto will offer limited-edition Care-Bears-inspired twists and milkshakes.
  • Bunners Bakeshop: Toronto's premier vegan and gluten-free bakery will offer limited-edition rainbow Care Bears sugar cookies, rainbow s'mores squares, mini-rainbow birthday cake doughnuts, mini-rainbow chocolate chip creamies and rainbow mini-heart cookies with birthday frosting dunking kits at all storefront locations.
  • Eva's Original Chimneys: chimneys are delicious and unique, bread-like freshly baked Hungarian pastries -- which Eva's famously serves in a cone shape filled with ice cream. Eva's Bloor Street, Port Credit, Square One, Newfoundland and Nova Scotia locations will offer limited-edition Care-Bears-inspired Chimney Cones.
  • SQUISH Candies: a Canadian, female-owned, gourmet gummy shop with real fruit pieces, no sugar added options and vegan delights in juicy flavours, will offer limited-edition Care Bears-themed candy and packaging, available through its website for delivery across Canada.
  • Peace Collective (PC): PC produces quality apparel that looks good and does good, and in turn makes you feel good. Every garment sold gives back to the communities that need it most. A limited-edition Care Bears clothing collection will feature the characters in unique ways and celebrate sharing, caring and pride. Available in-store and on-line.
  • Retrokid: Retrokid celebrates your fondest childhood memories growing up as a kid through timeless design, authentic collaborations and quality apparel. A limited-edition collection of Care Bears tees, hoodies and sweats is available on-line now.

This summer, Nelvana will also be delivering one-on-one time with the Care Bears themselves through experiential activations across Ontario, including a Peace Collective by Care Bears event in Toronto's Distillery district on June 25 to celebrate the collection launch and an event at Pride Toronto on June 26 at Church Street Junior Public School. Events will include meet and greets, photo opportunities and unforgettable memories for everyone in the family. More events and details will be announced soon.

"The Care Bears have always felt at home in Canada and we are thrilled to have so many exciting collaborations lined up as we celebrate our 40th anniversary this year," said Cristina Villegas, vice-president of licensing for North America, Cloudco Entertainment. "The opportunity to bring sharing and caring to our fans in real life, as well, is always a treat and we look forward to seeing these partnerships come to life."

First introduced in 1982 through a line of greeting cards, the Care Bears have amassed fans of all ages over the past 40 years and are now featured everywhere, from consumer products and plush toys, to animated television shows and feature films. Known all over the world for spreading sharing, caring and togetherness, and with a reach of over one million on social media around the globe, the Care Bears look forward to embarking on new adventures with their fans for years to come.

About Corus Entertainment Inc.

Corus Entertainment is a leading media and content company that develops and delivers high-quality brands and content across platforms for audiences around the world. Engaging audiences since 1999, the company's portfolio of multimedia offerings encompass 33 specialty television services, 39 radio stations, 15 conventional television stations, a suite of digital and streaming assets, animation software, and technology and media services. Corus is an internationally-renowned content creator and distributor through Nelvana, a world-class animation studio expert in all formats, and Corus Studios, a globally recognized producer of hit scripted and unscripted content. The company also owns innovative full-service social digital agency so.da, lifestyle entertainment company Kin Canada, leading 2-D animation software supplier Toon Boom and children's book publishing house Kids Can Press. Corus's roster of premium brands includes Global Television, W Network, HGTV Canada, Food Network Canada, Magnolia Network Canada, The History Channel, Showcase, Adult Swim, National Geographic, Disney Channel Canada, YTV, Global News, Globalnews.ca, Q107, Country 105 and CFOX, along with broadly distributed Canadian streaming platforms STACKTV, Nick+, the Global TV App and Curiouscast.

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