05:02:11 EDT Fri 19 Apr 2024
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ESE Entertainment Inc
Symbol ESE
Shares Issued 70,881,360
Close 2022-03-31 C$ 0.95
Market Cap C$ 67,337,292
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ESE's Frenzy to broadcast Warka Planet of Gamers Cup

2022-03-31 10:57 ET - News Release

Mr. Daniel Mogil reports

ESE TO PRODUCE TV BROADCAST OF WARKA PLANET OF GAMERS EVENT

ESE Entertainment Inc.'s media production division, Frenzy sp zoo, will produce the TV broadcast for the Warka Planet of Gamers Cup.

The second edition of the Warka Planet of Gamers Cup will be held on April 3, 2022. It is a unique gaming tournament, featuring six known players and streamers facing each other in four different games. The final day of the event will be broadcast on Polsat Games TV and on-line. Frenzy will be responsible for the organization of the event, along with its partners Gameset, 2012 agency, Graffiti, Starcom Poland, Fire and Hope agency.

Frenzy is responsible for the production of video content and the live broadcast as well as for selecting the hosts and commentators. Frenzy has also been involved in the development of the event's overall concept, including consulting on the usage of particular games in the event. Additionally, Frenzy will support the promotion of the event across its social media channels.

The event aims to bring the Warka brand, a Polish producer of beer and non-alcoholic beer and a brand of Grupa Zywiec, closer to the gaming community. In last year's edition of the Warka Planet of Gamers Cup, the live stream of the event generated a total of 554,400 impressions and content published by the creators on their own channels reached a total of 7,047,000 impressions. In 2021, Warka Planet of Gamers was one of Poland's most engaging gaming marketing projects, which was recognized by the advertising industry with silver at the Mixx Awards, a competition that recognizes and celebrates the best digital advertising campaigns in Poland.

Marcin Kilar, managing director at Frenzy, said: "We are glad that Warka invited us to execute this ambitious project. Frenzy knows how to reach the target group of consumers aged 18 to 24, who are interested in e-sports and gaming. Our know-how and unique experience allow us to combine the creation of a gaming event that effectively mixes the traditional world of beer with the entertainment of the 21st century."

About Frenzy sp zoo

Frenzy, a subsidiary of ESE Entertainment, is a media and production infrastructure company based in Poland, which is focused on the video game industry. The company creates and executes e-sports and gaming events, broadcasts and media content. Frenzy also operates professional mobile, automated TV equipment, allowing it to produce reality shows from every part of the globe.

About ESE Entertainment Inc.

ESE is a Europe-based entertainment and technology company focused on gaming and e-sports. The company provides a range of services to leading video game developers, publishers and brands by providing technology, infrastructure and fan engagement services internationally. ESE also operates its own e-commerce channels, e-sports teams and gaming leagues. In addition to the company's organic growth opportunities, the company is considering selective acquisitions that align with its objective of becoming a dominant global player in e-sports technology and infrastructure.

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