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File: '\\office\emailin\20221006 054826 Attachment ESE New Contract 5M - Release (FINAL).docx'

ESE ENTERTAINMENT ANNOUNCES NEW CUSTOMER AND USD$5M BUSINESS CONTRACT

VANCOUVER, BC, October 6, 2022 - ESE Entertainment Inc. ("ESE" or the "Company") (TSXV: ESE) (OTCQX: ENTEF), a gaming 
--->and esports company that provides a range of services to leading video game developers and publishers, is pleased to a
--->nnounce that it has entered into a USD$5 million contract to deliver its technology and user acquisition services to a
---> European video game developer and publisher (the "Contract"). The contract is term is in effect until June 2023. 

The customer is new for ESE, and the contract is primarily for one of the customer's flagship games. The primary game 
--->that ESE will be working on is traditionally mobile and now being added to desktop. The opportunity is in a market tha
--->t ESE is increasingly focused on. Pursuant to the Contract, ESE will be delivering its technology and video game user 
--->acquisition platform to target players from over 20 countries and 5 different languages. 

ESE creates and executes its performance model technology software to generate users and increase the reach of games f
--->or its customers, which are primarily video game developers. The Company currently has 350+ partners, providing high q
--->uality traffic across digital channels. To date, the Company has served over 7.3 billion impressions through its techn
--->ology platform, partners, and affiliates. 

"We are excited to announce a brand-new customer contract that is expected to leverage our technology and user acquisi
--->tion platform. This is yet another example of us executing and securing new long-term multimillion dollar contracts fo
--->r our gaming technology. We are keenly focused on increasing sales and improving margins, and we believe landing large
--->r technology contracts is the key to achieving these goals. We are excited to continue updating current and future sha
--->reholders with new developments at ESE." stated Konrad Wasiela, CEO of ESE.

ESE Entertainment Inc.

Konrad Wasiela
Chief Executive Officer and Director

About ESE Entertainment Inc.
ESE is a global technology company focused on gaming and esports. The Company provides a range of services to leading 
--->video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services int
--->ernationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. In addition to the Comp
--->any's organic growth opportunities, the Company is considering selective acquisitions that align with its objective of
---> becoming a dominant global player in esports technology and infrastructure. | www.esegaming.com
 
CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains certain statements that may constitute forward-looking information under applicable securit
--->ies laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, de
--->velopments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or i
--->n part) should be considered forward-looking information. Such information may involve, but is not limited to, stateme
--->nts with respect to: performance of the Contract; the scope of the Contract; ESE's business model; the Company's focus
---> on increasing sales and improving margins; the Company landing larger technology contracts being the key to achieving
---> its goals; and the Company's future updates to current and future shareholders. Often, but not always, forward-lookin
--->g information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", 
--->"estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of suc
--->h words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "m
--->ay", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come t
--->o pass. Forward-looking information is based on currently available competitive, financial, and economic data and oper
--->ating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertain
--->ties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materi
--->ally different from any future results, performance or achievements expressed or implied by the forward-looking inform
--->ation. Such factors may be based on information currently available to ESE, including information obtained from third-
--->party industry analysts and other third-party sources, and are based on management's current expectations or beliefs r
--->egarding future growth, results of operations, future capital (including the amount, nature and sources of funding the
--->reof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified
---> by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the 
--->TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
 
SOURCE ESE Entertainment Inc.

For further information about ESE, please contact:
Daniel Mogil
investors@esegaming.com
+1 (437) 826-4012