Mr. Konrad Wasiela reports

KIA EXTENDS PARTNERSHIP WITH ESE ENTERTAINMENT ESPORTS TOURNAMENT, ULTRALIGA

ESE Entertainment Inc.'s partnership with Kia Poland, a leading automotive company, has been extended as the official sponsor of the Ultraliga e-sport tournament for the entire year 2024. The contract has been extended through partner Next Level Agency.

"We are excited to continue our involvement in the League of Legends EMEA Championship and Ultraliga competition cycle. I believe that those projects will continue to surprise and inspire not only gamers but also car enthusiasts," said Leszek Sukiennik, managing director of Kia Poland. "We look forward to offering League of Legends fans even more unique experiences in the years to come," he added.

As part of the agreement, Kia will be the official partner of the Ultraliga throughout the 2024 year and the Polish broadcast partner of the European League of Legends EMEA Championship (LEC) tournament. The 2024 competition cycle includes the spring and summer seasons of the Ultraliga League of Legends competition, the Ultraliga Super Cup tournament, and the seventh and eighth seasons of the Ultraliga Polish Teamfight Tactics Championship.

"We are delighted that Kia has chosen to extend its official partnership with the premier e-sports competition series for League of Legends in Europe. Last year we demonstrated that their automobiles and our gaming audiences complement each other perfectly. We eagerly anticipate collaborative efforts that will undoubtedly make a lasting impression on the gaming community," said Jedrzej Steszewski, director of EU operations at ESE.

"We are excited to continue our partnership with Kia Poland and Frenzy. Our goal is to demonstrate that e-sports are more than just games by meeting fan expectations with a series of innovative ideas we plan to execute together," says Maciej Boron, managing director at Next Level Agency.

The 10th season of Ultraliga is currently under way, and fans can tune in to Polsat Games channel, as well as the Twitch.tv and YouTube platforms, to catch all the action.

Investors relations engagement

ESE also announces that it has entered into an agreement with Spark Newswire Inc. dated March 10, 2024, for the provision of various digital media and corporate communications services. The initial term of the agreement is for three months, commencing March, 2024, and may be renewed thereafter by mutual agreement. Pursuant to the terms of the agreement, the company will pay to Spark a fee of $100,000 per month of the term. The company and Spark act at arm's length, and, to the knowledge of the company, Spark has no interest, direct or indirect, in the company or its securities or any right to acquire such an interest. Spark is a Canadian investor-focused newswire founded in 2018 that provides brand awareness, brand strategy, and content and communications services to issuers.

The company's arrangement with Spark is subject to final TSX Venture Exchange approval.

About ESE Entertainment Inc.

ESE is a global technology company focused on gaming and e-sports. The company provides a range of services to leading video game developers, publishers and brands by providing technology, infrastructure and fan engagement services internationally. ESE also operates its own e-commerce channels, e-sports teams and gaming leagues.

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