08:49:33 EDT Tue 14 May 2024
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ESE Entertainment Inc
Symbol ESE
Shares Issued 81,052,663
Close 2024-03-21 C$ 0.065
Market Cap C$ 5,268,423
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ESE, Kia extend partnership for Ultraliga tournament

2024-03-22 09:06 ET - News Release

Subject: ESE Entertainment Inc. Word Document

File: '\\swfile\EmailIn\20240322 055344 Attachment 2024-03-22 NR - Kia Extends Partnership with ESE.docx'

1387-2628-3275, v. 1

KIA EXTENDS PARTNERSHIP WITH ESE ENTERTAINMENT ESPORTS TOURNAMENT, ULTRALIGA

VANCOUVER, BC, March 22, 2024 - ESE Entertainment Inc. ("ESE" or the "Company") (TSXV: ESE) (OTCQX: ENTEF), a gaming company that provides a range of services to leading video game developers and publishers, is pleased to announce that its partnership with Kia Poland, a leading automotive company, has been extended as the official sponsor of the Ultraliga esport tournament for the entire year 2024. The contract has been extended through partner Next Level Agency.

"We are excited to continue our involvement in the League of Legends EMEA Championship and Ultraliga competition cycle. I believe that those projects will continue to surprise and inspire not only gamers but also car enthusiasts," said Leszek Sukiennik, Managing Director of Kia Poland, said. "We look forward to offering League of Legends fans even more unique experiences in the years to come." he added.

As part of the agreement, Kia will be the official partner of the Ultraliga throughout the 2024 year and the Polish broadcast partner of the European League of Legends EMEA Championship (LEC) tournament. The 2024 competition cycle includes the spring and summer seasons of the Ultraliga League of Legends competition, the Ultraliga Super Cup tournament and the seventh and eighth seasons of the Ultraliga Polish Teamfight Tactics Championship.

"We are delighted that Kia has chosen to extend its official partnership with the premier esports competition series for League of Legends in Europe. Last year we demonstrated that their automobiles and our gaming audiences complement each other perfectly. We eagerly anticipate collaborative efforts that will undoubtedly make a lasting impression on the gaming community," said Jędrzej Stęszewski, Director of EU Operations at ESE.

"We are excited to continue our partnership with Kia Poland and Frenzy. Our goal is to demonstrate that esports are more than just games by meeting fan expectations with a series of innovative ideas we plan to execute together," says Maciej Boroń, Managing Director at Next Level Agency.

The tenth season of Ultraliga is currently underway, and fans can tune in to Polsat Games channel, as well as the Twitch.tv and YouTube platforms, to catch all the action.

About Kia Poland

Kia Polska (Poland) is the Polish sales and manufacturing division of Kia Corporation - a global mobility brand that is creating innovative, pioneering and leading sustainable mobility solutions for consumers, communities and societies around the world. As a Sustainable Mobility Solutions Provider, Kia is spearheading the popularization of electrified and battery electric vehicles and developing a growing range of mobility services, encouraging people around the world to explore the best ways of getting around. Further information can be found here: www.kia.pl

Investors Relations Engagement

ESE also announces that it has entered into an agreement with Spark Newswire Inc. ("Spark") dated March 10, 2024 for the provision of various digital media and corporate communications services. The initial term of the agreement is for three months, commencing March 2024, and may be renewed thereafter by mutual agreement. Pursuant to the terms of the agreement, the Company will pay to Spark a fee of $100,000 per month of the term. The Company and Spark act at arm's length, and, to the knowledge of the Company, Spark has no interest, direct or indirect, in the Company or its securities or any right to acquire such an interest. Spark is a Canadian investor-focused newswire founded in 2018 that provides brand awareness, brand strategy, and content and communications services to issuers.

The Company's arrangement with Spark is subject to final TSX Venture Exchange approval.

ESE Entertainment Inc.

Konrad Wasiela

Chief Executive Officer and Director

+1 (437) 826-4012

About ESE Entertainment Inc.

ESE is a global technology company focused on gaming and esports. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. | www.esegaming.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to: the services to be provided by Spark; the term of the Company's engagement of Spark; and the TSXV's approval of the Company's engagement of Spark. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.

For further information about ESE, please contact:

investors@esegaming.com

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