File: '\\swfile\EmailIn\20240814 062347 Attachment NR - ITG engagement.docx'

1415-3128-4238, v. 2

ESE Announces Engagement of Market Maker

VANCOUVER, British Columbia, August 14, 2024 -- ESE Entertainment Inc. (TSXV: ESE) (OTCQX: ENTEF) ("ESE" or the "Company"), a gaming and esports company that provides a range of services to leading video game developers and publishers, announces that, pursuant to an agreement dated April 9, 2024, it has engaged Independent Trading Group ("ITG") to provide market-making services with the objective of maintaining a reasonable market and improving the liquidity of the Company's common shares, in accordance with TSX Venture Exchange policies.

Under the agreement, ITG has received compensation of CAD $6,500 per month, payable monthly in advance. The agreement was for an initial term of one month and has been renewed for subsequent additional one-month terms, and the agreement remains in force. The agreement may be terminated by either party with 30 days' notice. ITG and/or its clients may hold interests in the Company's securities. ITG commits its own funds to the purchase of the Company's securities to maintain market stability and ITG has not and will not receive any shares or options as compensation pursuant to the engagement. ITG and the Company are unrelated and unaffiliated entities. Costs related to the engagement of ITG are paid from the general working capital of the Company.

ESE Entertainment Inc.

Konrad Wasiela

Chief Executive Officer and Director

+1 (437) 826-4012

About ESE Entertainment Inc.

ESE is a global technology company focused on gaming and esports. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. | www.esegaming.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to the market making services provided by ITG, the duration of the engagement of ITG, and ITG and/or its clients holding shares of ESE. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial, and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.

For further information about ESE, please contact:

investors@esegaming.com