File: '\\swfile\EmailIn\20240827 051703 Attachment ESE - Ultraliga (August 27.2024) - Final.docx'

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ESE Produces Championship Tournament for Riot Games, Reaching Over 1.4 Million Views

VANCOUVER, British Columbia, August 27, 2024 - ESE Entertainment Inc. (TSXV: ESE) (OTCQX: ENTEF) ("ESE" or the "Company"), a gaming company that provides a range of services to leading video game developers and publishers, announces its successful production and distribution of the League of Legends esports tournament, Samsung Galaxy Ultraliga Summer 2024 (the "Event").

This regional tournament in the game League of Legends, which is developed by Riot Games, and supported by brands like Samsung, Kia, KitKat, and Dr. Pepper, attracted over 1.4 million views and 400,000 hours of watch time across online platforms and Polsat Games, a dedicated TV channel for video games and esports. The tournament also featured a live LAN finals event that brought together top influencers, esports personalities, and hundreds of League of Legends fans for an in-person experience.

Eight leading teams from Europe competed for the championship trophy, cash prizes, and a chance to advance to the international EMEA Masters tournament in a newly introduced format. The Ultraliga community generated over 3 million impressions on social media platforms over a 3-month period, underscoring the Event's significant reach.

"This season of the Samsung Galaxy Ultraliga was another standout event, culminating in a successful LAN final that brought League of Legends fans together from across Europe. The summer edition will be remembered by our viewers for a long time. We couldn't have asked for a better conclusion to the months of dedication from everyone involved. As we celebrate the success of the teams, we're already gearing up for the exciting growth that lie ahead this year," says Konrad Wasiela, CEO of ESE Entertainment.

ESE Entertainment Inc.

Konrad Wasiela

Chief Executive Officer and Director

+1 (437) 826-4012

About ESE Entertainment Inc.

ESE is a global technology company focused on gaming. The Company provides a range of services to leading video game developers, publishers, and brands by providing technology, infrastructure, and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams, and gaming leagues. | www.esegaming.com

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains certain statements that may constitute forward-looking information under applicable securities laws. All statements, other than those of historical fact, which address activities, events, outcomes, results, developments, performance or achievements that ESE anticipates or expects may or will occur in the future (in whole or in part) should be considered forward-looking information. Such information may involve, but is not limited to, statements with respect to: the business growth; ESE's plan to achieve its goals; potential and forward-looking initiatives for technology and the expected effects of same; ESE and its alignment with the Company's long-term vision; the anticipated success and viewer engagement of tournaments and events produced by ESE, including but not limited to the Samsung Galaxy Ultraliga and other esports initiatives; the projected viewership metrics, social media engagement, and overall audience growth for ESE's esports events; and more. Often, but not always, forward-looking information can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or "believes" or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results "may", "could", "would", "might" or "will" (or other variations of the forgoing) be taken, occur, be achieved, or come to pass. Forward-looking information is based on currently available competitive, financial and economic data and operating plans, strategies or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of ESE to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to ESE, including information obtained from third-party industry analysts and other third-party sources, and are based on management's current expectations or beliefs regarding future growth, results of operations, future capital (including the amount, nature and sources of funding thereof) and expenditures. Any and all forward-looking information contained in this press release is expressly qualified by this cautionary statement. Trading in the securities of ESE should be considered highly speculative.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE ESE Entertainment Inc.

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