Mr. Donald Wright reports

FIRE & FLOWER ANNOUNCES CHANGE IN BOARD OF DIRECTORS

Guillaume Leger has tendered his resignation from the board of directors of Fire & Flower Holdings Corp., effective Aug. 11, 2022. Mr. Leger was elected to the board of the company at its annual general and special meeting of shareholders held on July 25, 2022, pursuant to the terms of an investor rights agreement between the company and ACT dated Aug. 7, 2019.

Pursuant to the terms of the IRA, ACT has designated Suzanne Poirier as its nominee to the board to replace Guillaume Leger. The board intends to appoint Ms. Poirier to the board effective Aug. 11, 2022, to fill the vacancy created by the resignation of Mr. Leger.

"On behalf of the board of directors, I welcome Suzanne to the board as Fire & Flower and Alimentation Couche-Tard continue their strategic partnership," said Donald Wright, chair of the board.

Ms. Poirier is senior vice-president of operations for ACT and is based in Montreal, Que. She joined ACT in 2018 as vice-president and controller and since held various roles with progressively increasing responsibilities, including global finance and supply chain optimization and vice-president of North America operations excellence. Prior to ACT, she held the position of vice-president, financial planning, at Canadian National Railway Company, and senior vice-president, finance and strategic planning, at Sobeys. She also held various controller positions with Canadian National Railway from 2010 to 2015 and with Imperial Tobacco Canada Ltd. from 2000 to 2010. Ms. Poirier brings considerable knowledge in publicly held companies. She has over 30 years of experience within a broad set of roles in financial management, supply chain and operations. Ms. Poirier earned a graduate diploma in accountancy and a bachelor of commerce in accountancy (with distinction) from Concordia University and is a Canadian CPA. She was also audit committee chair of Guru Organic Energy Corp. from 2020 to 2022.

About Fire & Flower Corp.

Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 90 corporate-owned stores in its network. The company leverages its wholly owned technology development subsidiary, Hifyre Inc., to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital retail and analytics platform empowers retailers to optimize their connections with consumers. The company's leadership team combines extensive experience in the technology, logistics, cannabis and retail industries.

Through the strategic investment of Alimentation Couche-Tard Inc. (owner of Circle K convenience stores), the company has set its sights on global expansion as new cannabis markets emerge and is poised to expand into the United States when permitted through its strategic licensing agreement with Fire & Flower U.S. Holdings upon the occurrence of certain changes to the cannabis regulatory regime.

Fire & Flower is a multibanner cannabis retail operator that owns and operates the Fire & Flower, Friendly Stranger, Happy Dayz and Hotbox brands. Fire & Flower Holdings owns all issued and outstanding shares in Fire & Flower Inc. and Friendly Stranger Holdings Corp., licensed cannabis retailers that own and operate cannabis retail stores in the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and Yukon.

We seek Safe Harbor.