Mr. Stephane Trudel reports

FIRE & FLOWER TO ANNOUNCE THIRD QUARTER 2022 FINANCIAL RESULTS

Fire & Flower Holdings Corp. will release its financial and operational results for the third quarter of 2022 ended Oct. 29, 2022, before financial markets open on Dec. 13, 2022.

Fire & Flower's third quarter financial and operational results will be available on SEDAR and on the company's website.

Following the release of the results, Fire & Flower will host a conference call with Stephane Trudel, chief executive officer, John Chou, interim chief financial officer, and Chris Bolivar, executive vice-president of commercial and growth, at 8:30 a.m. EDT on Dec. 13, 2022. The conference call will discuss Fire & Flower's third quarter financial and operational results.

Dial-in information

Canada dial-in (toll-free):  1-833-950-0062

United States (toll-free):  1-844-200-6205

International:  1-929-526-1599

Access code:  231739

Webcast sign-up:  available on-line

Replay information (available until Jan. 3, 2023)

United States toll-free:  1-866-813-9403

Canada:  1-226-828-7578

International:  1-929-458-6194

Replay code:  152398

Upon completion of the live conference call, a replay of the conference call will be accessible on Fire & Flower's website.

About Fire & Flower Holdings Corp.

Fire & Flower is a leading technology-powered adult-use cannabis retailer with more than 90 corporate-owned stores in its network. The company leverages its wholly owned technology development subsidiary, Hifyre, to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused best-in-class retailing while the Hifyre digital retail and analytics platform empowers retailers to optimize their connections with consumers. The company's leadership team combines extensive experience in the technology, cannabis and retail industries.

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