Mr. Stephane Trudel reports

FIRE & FLOWER TO ANNOUNCE FIRST QUARTER 2023 FINANCIAL RESULTS

Fire & Flower Holdings Corp. will release its financial and operational results for the first quarter of 2023 ended March 31, 2023, before financial markets open on May 15, 2023.

Fire & Flower's first quarter financial and operational results will be available on SEDAR and on the company's website.

Following the release of the results, Fire & Flower will host a conference call with Stephane Trudel, chief executive officer, John Chou, chief financial officer, and Chris Bolivar, executive vice-president of commercial and growth, at 8:30 a.m. ET on May 15, 2023. The conference call will discuss Fire & Flower's first quarter financial and operational results.

Dial-in information

United States and Canada dial-in number (toll-free):  1-833-470-1428

International:  1-404-975-4839

Access code:  945842

Webcast:  register on-line

Webcast replay information (available until June 5, 2023)

U.S. and Canada dial-in number (toll-free):  1-866-813-9403

International:  1-929-458-6194

Replay access code:  370356

Upon completion of the live conference call, a replay of the conference call will be accessible on Fire & Flower's website.

About Fire & Flower Holding Corp.

Fire & Flower is a leading, technology-powered, adult-use cannabis retailer with more than 90 cannabis retail stores operating in its network through the Fire & Flower, Friendly Stranger, Firebird Delivery and Spark Perks brands. The company leverages its wholly owned technology development subsidiary, Hifyre, to continually advance its proprietary retail operations model while also providing additional independent high-margin revenue streams. Fire & Flower guides consumers through the complex world of cannabis through education-focused, best-in-class retailing while the Hifyre digital retail and analytics platform empowers retailers to optimize their connections with consumers. The company's leadership team combines extensive experience in the technology, logistics, cannabis and retail industries.

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