07:37:25 EDT Wed 01 May 2024
Enter Symbol
or Name
USA
CA



Flow Beverage Corp
Symbol FLOW
Shares Issued 50,221,758
Close 2023-10-18 C$ 0.30
Market Cap C$ 15,066,527
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Flow Beverage signs manufacturing deal with Joyburst

2023-10-18 09:50 ET - News Release

Mr. Trent MacDonald reports

FLOW BEVERAGE CORP. SIGNS 45 MILLION UNIT CO-PACK AGREEMENT WITH JOYBURST

Flow Beverage Corp. has entered into a three-year manufacturing agreement with Joyburst Beverages Inc. having guaranteed annual production of 15 million Joyburst Hydration branded beverage units, which will be produced in Flow's Aurora, Ont., production facility.

Launched in 2022, Joyburst is a better-for-you beverage company offering premium hydration energy drinks globally. Its Joyburst Hydration is made for consumers who are looking to replenish their vitamins and electrolytes. Joyburst Hydration products are offered in Tetra Paks and are available in three unique flavours, complementing Joyburst's seven flavours of energy drinks that are produced without sugars and with natural caffeine sources.

"Joyburst is developing a very unique offering in the enhanced hydration market and we are delighted they have chosen to work with Flow to get Joyburst Hydration Tetra Paks in the hands of consumers across North America. Our Aurora production facility is ideally suited to help Joyburst reach its production goals and has the expansion potential to grow alongside our partners. This manufacturing agreement also helps Flow unlock value in relation to our Aurora production facility which, as previously disclosed, is currently in the process of being divested," said Nicholas Reichenbach, chief executive officer of Flow.

"With the successful launch of Joyburst energy drinks, we are now looking to bring our value proposition to the hydration category. This commitment with Flow is a reflection of how well our retail partners have embraced Joyburst Hydration, which has been particularly strong in the female hydration segment of the market. Produced in a 100-per-cent-recyclable Tetra Pak has also demonstrated to be a winning proposition with our consumers who are looking to avoid plastic packaging," added Brad Woodgate, founder and chief executive officer of No Sugar Company, Wellnx Life Sciences and Joyburst.

About Flow Beverage Corp.

Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow's mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a recyclable and up-to-75-per-cent-renewable plant-based pack. Today, the brand is B Corp. certified with a best-in-class score of 126.5, offering a diversified line of health-and-wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavours, collagen-infused flavours and vitamin-infused flavours in sizes ranging from 330 millilitres to one litre. All products contain naturally occurring electrolytes and essential minerals and support Flow's overarching purpose to bring wellness to the world through the positive power of water. Flow beverage products are available on-line and are sold at over 59,000 stores across North America.

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