01:08:40 EDT Fri 03 May 2024
Enter Symbol
or Name
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CA



Goodfood Market Corp
Symbol FOOD
Shares Issued 76,806,487
Close 2023-08-15 C$ 0.46
Market Cap C$ 35,330,984
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Goodfood Market to offer meal kits with St. Lawrence

2023-08-15 09:23 ET - News Release

Ms. Jordana Rebner reports

CANADIANS CAN COOK LIKE A MICHELIN-STAR CHEF WITH NEW GOODFOOD AND ST. LAWRENCE MEAL-KITS

Goodfood Market Corp. has partnered with Michelin-starred restaurant St. Lawrence to bring Canadians exclusive meal kits for a limited time only.

As the No. 1 Canadian meal kit brand, Goodfood delivers farm-fresh ingredients and chef-curated meal kits directly to consumers' doorsteps, encouraging them to discover new recipes and cuisines. The new partnership with one of Canada's most celebrated restaurants, St. Lawrence, further demonstrates the brand's commitment of delivering high-quality meals to consumers, providing them with an elevated dining experience.

Developed in collaboration by St. Lawrence owner and chef Jean-Christophe (J-C) Poirier and Goodfood head chef Jordana Rebner, Goodfood subscribers across the country will be able to order the limited-edition lemon chicken piccata and steelhead trout "en papillote" meal kits as of today. The latter recipe is also featured in Mr. Poirier's new cookbook "Where the River Narrows," which is heavily inspired by his Quebecois heritage and features a number of dishes on the St. Lawrence menu.

"I opened St. Lawrence as a heartfelt homage to my hometown of Saint-Jerome and to share my love of Quebecois cuisine," said Mr. Poirier, chef and owner, St. Lawrence. "Through my partnership with Goodfood, I'm excited to bring some of my favourite recipes to Canadians' doorsteps, while helping them to feel more confident in the kitchen and, of course, enjoy the pleasures of cooking."

Based in Vancouver, St. Lawrence was proudly awarded one star by the Michelin Guide last year (2022). Now, with easy-to-follow recipe cards and preportioned ingredients, Goodfood is giving Canadians the confidence to cook a Michelin Star dish and elevate their at-home dining experience.

"At Goodfood, our priority is to make cooking elevated and delicious meals feel accessible rather than intimidating," said Ms. Rebner, head chef, Goodfood. "Having launched meal kits with Aloette Go earlier this year, this is our second restaurant partnership and is a testament to our commitment in helping Canadians build their cooking skills while inspiring them to explore new recipes."

Featuring fresh, locally sourced ingredients, the St. Lawrence meal kits will be delivered nationwide between Sept. 11 and Nov. 3. Canadians can visit Goodfood's website to order their meal kits, and browse the wide variety of meal kits available, including new paleo, keto, vegetarian and, most recently, organic protein options.

About Goodfood Market Corp.

Goodfood is a leading digitally native meal solutions brand in Canada, delivering fresh meals and add-ons that make it easy for customers from across Canada to enjoy delicious meals at home every day. The Goodfood team is building Canada's most loved millennial food brand, with the mission to create experiences that spark joy and help its community live longer on a healthier planet. Goodfood customers have access to uniquely fresh and delicious products, as well as exclusive pricing, made possible by its world-class culinary team and direct-to-consumer infrastructures and technology. The company is passionate about connecting its partner farms and suppliers to its customers' kitchens while eliminating food waste and costly retail overhead. The company's administrative offices are based in Montreal, Que., with production facilities located in the provinces of Quebec and Alberta.

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