Ms. Jordana Rebner reports

GOODFOOD TEAMS UP WITH THE BICYCLE THIEF TO BRING EAST COAST CULINARY EXPERIENCE TO CANADIANS NATIONWIDE

Goodfood Market Corp. has partnered with an iconic East Coast restaurant, The Bicycle Thief, to bring Canadians exclusive meal kits for a limited time only.

As the No. 1 Canadian meal kit brand, Goodfood delivers farm-fresh ingredients and chef-curated meal kits directly to consumers' doorsteps, encouraging them to discover new recipes and cuisines. The new partnership with an iconic East Coast restaurant, The Bicycle Thief, further demonstrates the brand's commitment of delivering high-quality meals to consumers, providing them with an elevated dining experience.

Developed in collaboration by The Bicycle Thief's executive chefs and Goodfood's head chef Jordana Rebner, Goodfood subscribers across the country will be able to order the limited-edition pistachio-rosemary-crusted scallops with beurre blanc over lemon parmesan pearl couscous and green beans or creamy tomato lobster linguine with zesty pan-grilled springtime asparagus meal kits as of today.

"We could not be more grateful for the thousands of our guests from Halifax and beyond who dine with us each week," said Hakan Uluer, owner of The Bicycle Thief. "We're excited to team up with Goodfood so that Canadians across the country can also enjoy the incredible taste of The Bicycle Thief from the comfort of their homes."

Offering North American food with an Italian soul, The Bicycle Thief is located in Halifax and was once again listed as one of Canada's 100 Best Restaurants last year (2023). Now, with easy-to-follow recipe cards and preportioned ingredients, Goodfood is giving Canadians the confidence to cook like an East Coast chef and elevate their at-home dining experience.

"At Goodfood, we're on a mission to help Canadians explore new recipes, ingredients and cuisines while empowering them to feel more confident in the kitchen," said Jordana Rebner, head chef of Goodfood. "Having partnered with Aloette Go and St. Lawrence in 2023, we're thrilled to continue bringing some of the best recipes from all across the country to Canadians' doorsteps this year."

Featuring fresh locally sourced ingredients, The Bicycle Thief meal kits will be delivered nationwide between Feb. 25, 2024, to March 23, 2024. Canadians can visit the Goodfood website to order their meal kits and browse the wide variety of meal kits available, including new paleo, keto, vegetarian and, most recently, organic protein options -- all of which can be delivered weekly.

About Goodfood Market Corp.

Goodfood is a leading digitally native meal solution brand in Canada, delivering fresh meals and add-ons that make it easy for customers from across Canada to enjoy delicious meals at home every day. The Goodfood team is building Canada's most loved millennial food brand, with the mission to create experiences that spark joy and help the community live longer on a healthier planet. Goodfood customers have access to uniquely fresh and delicious products as well as exclusive pricing, made possible by its world-class culinary team and direct-to-consumer infrastructures and technology. Goodfood is passionate about connecting its partner farms and suppliers to its customers' kitchens while eliminating food waste and costly retail overhead. The company's administrative offices are based in Montreal, Que., with production facilities located in the provinces of Quebec and Alberta.

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