Mr. Jonathan Ferrari reports

GOODFOOD ANNOUNCES BITCOIN TREASURY STRATEGY

Goodfood Market Corp. has made a strategic shift in its treasury management to strengthen its balance sheet and create long-term shareholder value. Goodfood is adopting bitcoin investment as a treasury reserve asset, joining a global community of forward-thinking companies leveraging digital currencies.

The company has completed an initial bitcoin investment of approximately $1-million through a spot exchange-traded fund (ETF) and plans to strategically increase holdings by investing part of future excess cash flows in bitcoin. "Accumulating bitcoin aligns with our long-term focus on value creation, protects against inflation and rising food costs, and leverages its potential as digital capital," said Jonathan Ferrari, Goodfood's chief executive officer. "Goodfood is proud to join the ranks of public companies holding bitcoin on their balance sheet."

Investment rationale:

• Economic climate: Persistent economic volatility and inflation have impacted the Canadian dollar's purchasing power. By adopting bitcoin, Goodfood aims to hedge against fiat currency depreciation and safeguard long-term value. The Canadian dollar has lost 23 per cent of its purchasing power in the past five years and 83 per cent of its purchasing power in the past 50 years when accounting for inflation.
• Long-term value: Bitcoin's fixed supply and increasing adoption make it a compelling store of value with strong potential for capital appreciation.
• Innovation alignment: Goodfood, as a digitally native company, reinforces its commitment to innovation and financial resilience through its bitcoin strategy.

About Goodfood Market Corp.

Goodfood is Canada's leading digitally native meal solution brand, delivering fresh meals and add-ons that make it easy for customers nationwide to enjoy delicious, sustainable meals at home. Goodfood connects partner farms and suppliers directly to customers' kitchens, reducing food waste and retail overhead. Headquartered in Montreal, Que., with production facilities in Quebec and Alberta, Goodfood is building Canada's most loved millennial food brand.

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