Mr. Serge Vallieres reports

GOODFOOD ANNOUNCES LEADERSHIP TRANSITION

Selim A. Bassoul has resigned as chief executive officer and as a member of the board of directors of Goodfood Market Corp., effective Aug. 3, 2026.

Concurrently, Goodfood announced the appointment of Najib Maalouf as chief executive officer. Mr. Maalouf has served as the company's president and chief operating officer since March, 2026, and the board's decision reflects its confidence in the continuity of the company's leadership, strategy and day-to-day operations, as well as its continuing review of strategic options.

"Mr. Maalouf's deep knowledge of our operations, culture, strategic priorities and proven results make him the right leader to guide Goodfood forward," said Donald Olds, lead independent director. "His appointment ensures continuity in the execution of our strategy at an important time for the company as we carefully weigh our strategic options."

"I'm honoured to lead Goodfood into its next chapter," said Mr. Maalouf. "Having worked closely with our teams over the past several months, I look forward to building on the progress we've made, continuing to execute our strategy and delivering for our customers while making the right decisions for all of our key stakeholders."

Since joining Goodfood as president and chief operating officer, Mr. Maalouf has played a key role in improving the company's operational efficiency and evolving its business model. The board expects no changes to strategic priorities or day-to-day operations as a result of this leadership transition including its continuing strategic review process.

The board of directors also expressed its appreciation for Mr. Bassoul's leadership during a period of significant change.

"On behalf of the board, I would like to thank Selim for his commitment, leadership and tireless efforts over the past year," said Mr. Olds, lead independent director. "His work helped reshape the company's operating model, improve cash generation and position Goodfood to pursue the next phase of its strategic process. We wish him every success in his future endeavours."

Mr. Bassoul commented:

"Serving Goodfood has been a privilege. I am proud of what our team accomplished together under challenging circumstances. Over the past several months, our employees demonstrated remarkable resilience and commitment as we streamlined operations, strengthened our financial discipline, and built a leaner organization. These achievements belong to them.

"I remain deeply appreciative of our employees, customers, suppliers and shareholders for their support throughout this journey, and I wish Goodfood continued success as it moves forward."

Goodfood remains committed to executing its strategy, supporting its employees and continuing to provide customers across Canada with the quality, value and convenience they have come to expect.

About Goodfood Market Corp.

Goodfood is Canada's leading digitally native meal solutions brand, delivering fresh meals that make it easy for customers nationwide to enjoy delicious, sustainable meals at home. Goodfood connects partner farms and suppliers directly to customers' kitchens, reducing food waste and retail overhead. Headquartered in Montreal, Que., with production facilities in Quebec and Alberta, Goodfood is building Canada's most loved millennial food brand.

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