The Globe and Mail reports in its Saturday edition that Scotia Capital analyst Ahmed Abdullah assumed coverage on Good Natured Products with a "sector perform" ranking. The Globe's David Leeder writes in the Eye On Equities column that Mr. Abdullah set his share target at 25. Analysts on average target the shares at 39 cents. Mr. Abdullah sees Good Natured as "a unique industry player working toward capitalizing on a significant market opportunity at hand." Mr. Abdullah says in a note: "There is no silver bullet scenario that can replace the current materials being used overnight. As such, this will require time and substantial development of supply chains to gain critical mass. Investments being made by [Good Natured] will position it well to leverage its first mover advantage. We are closely monitoring its progress. The company is focused on becoming North America's leading earth-friendly product company. It aims to gain the highest share of each customer's total spend on sustainable products to drive a recurring revenue model through customer loyalty. Progress toward this goal is expected to be driven by its two-pronged strategy, an organic and an acquisition-based strategy that leverages both sides well."