Ms. Christine Iksic reports

LIGHTSPEED LAUNCHES GROUNDBREAKING B2B NETWORK TO CONNECT BRANDS AND RETAILERS

Lightspeed Commerce Inc. has launched its new Lightspeed B2B (business to business) platform to North American fashion, outdoor and sports retailers, with broader vertical and feature availability in the coming months. The launch of this transformative new solution will bring together thousands of the world's best brands and retailers with a cutting-edge supplier network tool that integrates B2B orders directly into the point of sale (POS).

"After four years of owning a retail business, I've never been so excited for a retail product in my entire career," said Lightspeed B2B user Christine Iksic, founder and chief executive officer of 3 Rivers Outdoor Co. "I'm so happy the Lightspeed B2B platform exists and I'm going to tell every brand they need to just switch to Lightspeed B2B."

This innovative first-of-its-kind solution is the culmination of integrating technology from Lightspeed's acquisition of NuORDER into the Lightspeed Retail platform. The Lightspeed B2B platform boasts thousands of brands, including Tom Ford, Coach, Theory, Black Diamond and Outdoor Voices. Retailers will be able to use this platform to order directly from brands in the Lightspeed Commerce platform.

"We saw an enormous opportunity to transform how retailers work with their brands," said Lightspeed CEO J.P. Chauvet. "With the technology and expertise brought in through the NuORDER acquisition, we've been able to create a truly transformational integrated brand supplier network for the retail industry. We've completely reinvented the buying and inventory process for brands and retailers and Lightspeed B2B is bringing them a robust high-end brand network."

Today, the wholesale supply chain between independent retailers and brands is riddled with inefficiencies and archaic processes. Both sides run systems completely independently and without any connection or integration of data -- until now. Existing workflows do not meet the modern needs of retailers when it comes to inventory acquisition, management and distribution, resulting in risks to revenue for all sides. Additionally, sell-through reporting is siloed, meaning brands have near-zero visibility into what sells to consumers. Without this visibility, brands cannot assist retailers by pro-actively helping with refills, exchanges and anticipating the needs of the consumer.

The new Lightspeed B2B platform improves the connection between brands and retailers, automating the omnichannel retail experience, and liberating retailers from manual time-consuming workflows. Lightspeed B2B reduces friction, saves time and offers additional insights by putting a single network at the fingertips of brands and retailers.

Benefits of Lightspeed B2B for retailers:

• Accessible on-demand ordering: Digital catalogues available directly in the Lightspeed B2B platform make it easy to browse and order products from existing brand partners.
• Massive inventory and ordering time savings for retailers and omnichannel enablement: No more photographing or cataloging new inventory. Retailers place an order directly from their Lightspeed Retail platform and save time by having all order details, products and inventory updated in their POS immediately, ready and available for sale in-store or on-line on any channel.
• Discover and connect with new brands as a verified retailer: Lightspeed B2B's deep brand relationships bring in-demand brands directly to the back office of every Lightspeed retailer.

Benefits for brands:

• Robust data insights: Once the initial Lightspeed B2B rollout is complete, brands will get direct insight into sell-through data about their products across retailers in the Lightspeed ecosystem, bringing them closer to consumers with a direct feedback loop of product intel.
• Control catalogues and share important attribution: Easily share and maintain a brand catalogue across the network of qualified Lightspeed retailers.
• One location for all orders: Once the initial Lightspeed B2B rollout is complete, brands will be able to receive orders from across the Lightspeed customer ecosystem all in one place.

"Wholesale retail ordering is a broken industry and we have always felt a responsibility to solve for both sides of the brand and retailer equation," said Heath Wells, general manager of the new Lightspeed B2B platform and co-founder of NuORDER. "With this launch, we're offering transformative value for brands and retailers that represents an inflection point in the history of retail. This new tool enables independent businesses to discover new products, gain insights that were previously unattainable, and gain access to product catalogues and integrated ordering on one network. The disruption of the last two years has cemented the need for independent retailers to leverage technology to remain agile and the new Lightspeed B2B network is deeply in line with our mission to strengthen their operational resilience."

The completed Lightspeed B2B will provide brands with robust tools to sell in real time with real-time data and feedback about their products, accelerating feedback loops between consumers and brands so they can evaluate trends in real time. Lightspeed B2B is now rolling out exclusively to Lightspeed Retail customers in North America in the fashion, apparel, footwear, outdoor and sports verticals. Select retailers can access Lightspeed B2B directly from the Lightspeed Retail platform.

About Lightspeed Commerce Inc.

Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. Its cloud commerce solution transforms and unifies on-line and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks.

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