14:16:31 EST Wed 19 Nov 2025
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Globe says Microsoft, rivals hear AI returns are a low

2025-11-19 08:33 ET - In the News

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The Globe and Mail reports in its Wednesday, Nov. 19, edition that only 2 per cent of Canadian companies are seeing returns on their generative artificial intelligence investments, says a new KPMG survey. The Globe's Joe Castaldo writes that KPMG surveyed 753 Canadian executives and found that 93 per cent are using AI, up from 61 per cent last year. However, only a few are experiencing the expected productivity gains and cost savings. The reasons for the low return on investment so far stem from how Canadian companies are approaching the technology. KPMG says less than one-third of respondents are fully integrating AI into their core operations. KPMG says companies need to re-architect how workloads are processed. Doing so, however, is difficult and time-consuming across an entire company. She say employees need to be educated about how to integrate AI tools into their work, and companies need to organize their private data in a way that can be useful for AI applications. Despite the challenges, three in 10 respondents said they expect their AI investments to provide a return within the year. The finding about lack of returns so far could add fuel to the criticism that generative AI tools are overhyped.

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