The Financial Post reports in its Wednesday, Feb. 19, edition that Nike and Kim Kardashian's underwear label Skims are joining up on a new fitness brand geared toward women. Bloomberg dispatch to the Post reports that Nike and Skims said in a statement they are working on an "extensive line" of apparel, footwear and accessories together under the brand Nikeskims. The new partners say they have long-term vision for body-fitting activewear for women. "This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body," said Ms. Kardashian, cofounder of Skims. The first Nikeskims collection will debut in the spring, Ms. Kardashian said in the statement. Executives plan to expand the brand globally in 2026. Nike has put a renewed focus on women athletes as it begins a turnaround effort under new chief executive officer Elliott Hill. Earlier this month, it aired an ad at the Super Bowl for the first time in decades, spotlighting top women sports stars such as the WNBA's Caitlin Clark, sprinter Sha'Carri Richardson and gymnast Jordan Chiles. Nike stock is down 3.5 per cent this year through Friday's close.