Mr. Craig Goodwin reports
QUALITY FOODS AND CASECO TO CARRY PLANTEIN PRODUCTS
All Quality Foods Ltd. locations on Vancouver Island have received a selection of Naturally Splendid Enterprises Ltd.'s Plantein products in all their stores. Additionally, Caseco, a Vancouver Island-focused distributor and affiliated company with Quality Foods Ltd., will be distributing the same Plantein products through its established network of 100 retail outlets.
About Quality Foods Ltd.
Quality Foods has 13 locations located on Vancouver Island that have listed a variety of Plantein plant-based products, including schnitzels; sweet chili tenders; nuggets; and crispy burgers.
In keeping with the business strategy that has proved successful for Quality Foods, the Plantein product launch was supported by Quality Foods' innovative promotional program, Watch & Win Promotion. This promotion is expected to reach over 300,000 Vancouver Island consumers in just a one week, delivering beneficial outcomes for both consumer and the Plantein line.
Quality Foods has earned many regional, provincial and national awards of merit as an active member of the Canadian Federation of Independent Grocers. This is a testament to the team and entrepreneurial spirit, which has been so important to its success. Innovation has also been a significant factor in establishing Quality Foods as a strong independent grocer.
Following the Watch & Win Promotion, there will be further support for the Plantein brand through programs such as the My Daily Special Promotion, a Quality Foods innovation that delivers superior consumer experience while building brand awareness.
Caseco, an affiliated company with Quality Foods, is a Vancouver Island distributor that services over 100 retail stores throughout Vancouver Island. Caseco will inventory the same range of Plantein products as Quality Foods and market these products throughout its distribution network. Starting with Quality Foods sets the foundation for Caseco to establish a clientele base for Plantein products throughout Vancouver Island.
Naturally Splendid chief executive officer J. Craig Goodwin states: "We are more than pleased to have Quality Foods and Caseco provide our Plantein products to their much valued customers. The combination of established retail stores under the Quality Foods banner, combined with the distribution strength of Caseco, establishes an immediate presence and distribution service on Vancouver Island. We feel this is the foundation for an exceptional business relationship as we continue to penetrate the plant-based market by providing premium plant-based products to all consumers, whether vegan, vegetarian or flexitarian. We look forward to working with the teams at Quality Foods and Caseco."
About Naturally Splendid Enterprises Ltd.
Naturally Splendid is a plant-based food manufacturing and technology company that produces and distributes nutritious and delicious plant-based commodity products.
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