Mr. Evan Gappelberg reports
NEXTECH3D.AI HIRES ECOMMERCE SALES EXECUTIVE MADISON WYNSMA AS HEAD OF ITS ARTIFICIAL INTELLIGENCE POWERED 3D MODEL PLATFORM
Nextech3D.AI Corp. has appointed Madison Wynsma as the new head of global sales. Having worked at e-commerce leaders such as Walmart and Kohls, Ms. Wynsma has a deep-rooted understanding of e-commerce, coupled with extensive experience in building efficient, scalable and profitable sales teams.
Ms. Wynsma, head of global 3-D (three-dimensional) sales, comments: "I am thrilled to be joining the Nextech3D.ai team as head of sales, especially at such an exciting time in the 3-D/AI [artificial intelligence] world. It's an honour to be tasked with growing Nextech3D.ai during a pivotal time in both the company and overall industry with 3-D and AI. I am looking forward to propelling the business forward backed by a great team and innovative solutions. Cheers."
Professional background
Walmart (Marketplace) -- San Bruno, CA
Ms. Wynsma was strategic account manager, July, 2021, to July, 2022
Managed $600-million electronics marketplace business to drive positive comp in 2021. Led regular business planning and performance tracking for strategic sellers. Conducted deep dive analysis on performance and implemented corrective actions. Sourced and assisted in onboarding of new clientele. Educated new sellers on new growth initiatives. Collaborate cross-functionally with product management, strategy, operations, site marketing to deliver best-in-class customer and seller experiences.
Senior category manager, January, 2020, to July, 2021
Kohl's Corp. -- Menomonee Falls, Wis.
Managed $500-million electronics business to drive over 25 per cent of total company sales. Conducted business with national accounts such as Amazon, GoogleNest, Microsoft, Sony, Nintendo and Ring. Managed multichannel marketing processes for all accounts, including print and digital marketing, vendor-financed campaigns, direct-to-consumer marketing. Owned entire buying process, including curation of assortment, pricing, advertising, floor planning and sales forecasting. Negotiated with vendors regarding cost, competitive retail tickets and promo support. Provided management with weekly analytics and business-driving decisions/updates.
Omnichannel analyst, August, 2018, to January, 2020
Kohl's -- Menomonee Falls, Wis.
Managed over $900-million receipts in 2019 to drive positive comp
Owned large national brands such as Keurig, Ninja, Instant Pot, Cuisinart, Hamilton Beach, Nespresso and Toastmaster.
Managed digital marketing channels and maintained inventory to drive targeted campaigns. Maintained weekly budget to accurately forecast replenishment inventory. Maintained additional role as logistics subject matter expert for division. Piloted tool to forecast order quantities for e-commerce.
Ms. Wynsma's appointment marks a significant step for Nextech3D.ai as the company continues to lead in the evolving 3-D and AI markets.
AI/3-D and AR (augmented reality) in e-commerce
The e-commerce industry is witnessing a paradigm shift with the integration of 3-D and AR technologies. These innovations are redefining the online shopping experience by offering consumers a more engaging and realistic way to explore products. Most recently, Amazon discontinued the use of 360 spin experience and has set its sights on the transformative potential of 3-D and augmented reality technologies. At this year's AWE USA2024 conference, there are presentations related to using 3-D and AR and building 3-D models efficiently.
As more e-commerce ecosystems shifting toward 3-D and AR, Nextech is well positioned to take advantage of this shift as it has already built systems at scale for 3-D and AR creation. Key benefits of this technological change include:
- Enhanced product visualization: 3-D models and AR experiences allow customers to view products from every angle, providing a comprehensive understanding of their features and aesthetics. This level of detail helps bridge the gap between on-line and in-store shopping.
- Improved customer engagement: Interactive 3-D and AR experiences create a more engaging shopping journey, keeping customers on websites longer and increasing the likelihood of purchase. The immersive nature of AR can turn shopping into a fun and memorable experience.
- Reduced return rates: By enabling customers to visualize products in their own environment, AR helps ensure that purchases meet their expectations. This can significantly reduce return rates, saving time and costs for both consumers and retailers.
- Personalized shopping experiences: AR technology can provide personalized recommendations and virtual try-ons, tailoring the shopping experience to individual preferences and needs. This customization enhances customer satisfaction and loyalty.
Nextech3D.AI's role in the e-commerce transition to 3-D
Nextech3D.AI is at the vanguard of this technological transition, offering a suite of innovative solutions that empower e-commerce businesses to harness the full potential of 3-D and AR:
- AI-powered 3-D modelling: Nextech3D.AI creates hyperrealistic 3-D models that can be easily integrated into e-commerce platforms. These models provide an unparalleled level of detail and accuracy, enhancing product visualization and customer confidence.
- Seamless AR integration: The company's AR solutions enable customers to visualize products in their own spaces using their smart phones or other devices. This feature is particularly beneficial for furniture, home decor and fashion retailers, allowing virtual try-ons and placements.
- AI-driven content creation: Nextech3D.AI's AI-powered tools streamline the creation of 3-D and AR content, making it accessible and cost-effective for businesses of all sizes. This technology accelerates the adoption of immersive shopping experiences.
- Customizable AR applications: The company offers bespoke AR applications tailored to the unique needs of each retailer. These applications can include features such as virtual showrooms, interactive product demonstrations and personalized recommendations.
Nextech3d.ai intends to issue 300,000 common shares of the company as bonus shares to Ms. Wynsam of the company, at a deemed price per share of seven cents. The bonus shares will be subject to a four-month-and-a-day hold period and released in quarterly equal instalments over two years. The bonus shares are subject to continued employment on the release dates.
The company has granted 3.6 million stock options to directors, officers, employees and consultants for the right to purchase up to an aggregate of 3.6 million common shares of the company. The options vest over two years, at a price of seven cents per share, being the closing price of the last trading day prior to the date of grant. All options were granted in accordance with the company's stock option plan.
About Nextech3D.AI Corp.
The company is a versatile augmented reality and artificial intelligence technology company that utilizes its patented artificial intelligence to craft immersive 3-D experiences at scale for e-commerce brands and manufacturers with CAD files.
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