Ms. Emma Andrews reports

NEXTLEAF LAUNCHES INDUSTRY-LEADING VIRTUAL FACILITY TOUR AND RECEIVES CANADIAN DIGITAL ADOPTION GRANT

Nextleaf Solutions Ltd. has launched an innovative, industry-leading virtual tour of its Coquitlam, B.C., processing facility, featuring the company's multipatented extraction technology.

The on-demand, self-guided, four-part tour was made possible by a grant from the Canadian digital adoption program. This level of transparency into cannabis processing paired with user-navigated content is a first of its kind offered in the Canadian cannabis industry.

"A sustainable industry is built on trust, legitimacy and accessibility," shared Emma Andrews, chief executive officer of Nextleaf. "I believe we have a responsibility as pioneers in the legal landscape, and as a publicly traded company looking to rebuild confidence in the sector, to offer as much visibility as possible into how ingredients and products are made. This sets the standard for what consumers deserve and should expect from the industry."

The virtual facility tour includes 360-degree video at four tour stops: primary extraction, distillation, manufacturing and the vault. Within each stop along the tour are additional embedded educational videos creating a robust and engaging learning on-demand environment.

The specialized 360-degree footage used in Nextleaf's virtual facility tour was filmed and edited by Ben Taft, founder of 360 Immersion, a British Columbia-based videographer. This style of content allows the user to self-navigate. Similar technology is used in applications like Google Maps.

Scaling up through digital adoption

The Canadian digital adoption program is designed to enable Canadian businesses to invest in digital strategies to improve operational efficiency and productivity and generate business using technology. Grants offered by CDAP are fully subscribed.

"We regularly host local partners for small-group, in-person tours, but we've always had a bigger vision to scale the impact to national reach and offer the experience on demand," commented Ryan Hirsch, senior marketing manager at Nextleaf.

Mr. Hirsch continued: "I've seen first-hand how this level of transparency builds trust, and because of the CDAP grant, we were able to make our vision a reality. This is a backstage pass for all our stakeholders, from curious consumers to retail partners, provincial authorities to regulators, policy-makers and investors."

Nextleaf has been actively integrating digital adoption strategies across all areas of its business to support operational effectiveness and scaling-up for future growth. In addition to the work completed under the CDAP grant, the company has also recently invested in ERP software for integration across inventory and accounting, and an EQMS system for quality assurance.

About Nextleaf Solutions Ltd.

Nextleaf is an innovative cannabis processor and life science firm with a portfolio of federally regulated emerging consumer brands, market-validated cannabis derivative products and high-potency bulk ingredients. Nextleaf's multipatented, highly automated, closed-loop extraction and distillation technology sets the global standard for processing cannabis at scale.

With coast-to-coast distribution, Nextleaf brands are sold through both medical and recreational channels, and include acclaimed legacy-era brand Glacial Gold and High Plains Cannabis.

The company has been issued 19 U.S. patents and 75-plus patents globally on cannabinoid processing, including extraction, distillation and acetylation.

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