Mr. Gabriel Oliveira reports
POPEYES ACCELERATES GROWTH IN MEXICO THROUGH STRATEGIC LOCAL PARTNERSHIPS
Restaurant Brands International Inc.'s Popeyes has formed new development agreements with regional franchisees in Mexico. These partnerships mark a significant milestone in its expansion strategy and represent a committed pipeline of over 300 Popeyes restaurants in the next 10 years across the northwest, west, central and southeast regions in Mexico.
This landmark growth strategy demonstrates the brand's commitment to delivering its bold, Louisiana flavours to one of Latin America's most dynamic and fast-growing QSR markets. Restaurant Brands believes each franchise group brings deep expertise in the food-service operations, strong local market knowledge and the ability to scale rapidly.
-
Star Louisiana, a long-standing Popeyes developer, is renewing its commitment to develop the brand in Jalisco in the west region;
-
Border Crunch will lead the expansion in the northwest region;
-
Grupo Euro will drive development across the central region;
-
Grupo Berny
will oversee growth in the southeast region.
"Mexico represents a tremendous growth opportunity for Popeyes, and we're thrilled to be partnering with experienced and passionate franchisees who share our vision," said Duncan Montero, LAC president of Restaurant Brands International (RBI), parent company of Popeyes.
"Our unique New Orleans-style menu, including Popeyes famous chicken -- freshly prepared, marinated for at least 12 hours, battered and breaded by hand with our seasonings, and slow cooked to perfection -- resonates deeply with guests. We're confident in our ability to win in Mexico over the long term."
The expansion is expected to create thousands of new local jobs and introduce the signature Popeyes Chicken Sandwich, which has become a global sensation, to new guests in Mexico.
This announcement builds on Popeyes international growth momentum, following recent openings in several markets such as Costa Rica, Italy and the Balkans. Today, Popeyes is proudly serving guests in more than 45 countries around the world.
About Popeyes
Founded in New Orleans, La., United States, in 1972, Popeyes has more than 50 years of history and culinary tradition. Popeyes distinguishes itself with a unique Louisiana style Cajun menu featuring spicy chicken, chicken sandwiches, chicken tenders and other regional items. The chain's passion for its Louisiana heritage and flavourful authentic Cajun food has allowed Popeyes to become one of the world's largest chicken quick-service restaurants with over 5,000 restaurants in the United States and around the world. Popeyes is part of Restaurant Brands International, one of the world's largest quick-service restaurant companies with over $45-billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories. Restaurant Brands owns four of the world's most prominent and iconic quick-service restaurant brands -- Burger King, Tim Hortons, Popeyes and Firehouse Subs.
We seek Safe Harbor.
© 2025 Canjex Publishing Ltd. All rights reserved.