Ms. Margaret Brodie reports

RUBICON ORGANICS(TM) ANNOUNCES NEW PRODUCT LAUNCHES UNDER SIMPLY BARE(TM) ORGANIC AND 1964 SUPPLY CO(TM) AND THE FURTHER EXPANSION OF CANADA'S LEADING TOPICAL BRAND, WILDFLOWER(TM)

Rubicon Organics Inc. has launched new products under its three flagship brands: the superpremium brand Simply Bare Organic, the premium brand 1964 Supply Co. and Wildflower, Canada's leading topical brand, with new products and formats.

"Guided by a commitment to continuous innovation, our focus at Rubicon Organics is on superior genetics and expansion into value-added products. Our highly anticipated summer launches range from new cultivars and formats through to an expansion of our sought-after live rosin edibles and Wildflower topicals. Every innovation is created through an exploration of the market, insights from our customers and a deep understanding of our consumer, continuing to amplify our premium, award-winning portfolio," said Melanie Ramsey, chief commercial officer.

Simply Bare Organic product launches including first launch of superpremium cannabidiol:tetrahydrocannabinol product

Simply Bare Organic, Rubicon Organics' flagship superpremium cannabis brand, is introducing:

• B.C. Organic Harlequin: Available in prerolls (five 0.3-gram format), a new smaller pinner format, coming in at a ratio of 11 per cent CBD and 8 per cent THC, a currently unsatisfied market segment in high demand. This Fraser Valley Organic Products Association (FVOPA) organic certified 1:1 cultivar is a cross of Columbian Gold x Thai Landrace with invigorating aromas of musky earth with hints of mango, grown in living soil, hang dried for 14 days, cold cured and hand packed in hemp cones.
• B.C. Organic Jelly Breath: Available in 3.5 g and 28 g flower and three 0.5-gram infused and non-infused prerolls. A FVOPA organic certified hybrid with the lineage of Mendo Breath x Dos-Si-Do, this vibrant plant is filled with deep purple jelly hues and wispy lime green foxtailing with sweet berry and funky, dank aromas.
• B.C. Organic Scotti Biscotti: Available in 3.5 g flower and one 0.5-gram/three 0.5-gram non-infused prerolls. This indica-dominant hybrid from the rare parents Scott's OG x Biscotti is a FVOPA organic certified sweet treat. This cultivar opens with decadent flavours of sweet biscotti and ends with a gassy punch.

All Simply Bare Organic strains are grown in living soil, hang dried for 14 days, cold cured and non-irradiated. These new strains will be available in Alberta, British Columbia, Ontario and Quebec from July, 2023.

1964 Supply C. product launches include expansion of live rosin edibles

1964 Supply Co., Rubicon Organics' premium cannabis brand, is expanding into new categories, whilst continuing to excite consumers and customers with its legacy-inspired genetics by introducing:

• Live rosin gummies: Available in a two five-milligram format. Building on the success of 1964 Supply Co. products in the flower and preroll category, the brand launched its first edibles with two new live rosin gummies in April, 2023, and has expanded to five flavours available (pink lemonade, berry blitz, strawberry watermelon, tropical punch and green apple). These disruptive edibles use strain-specific live rosin infusions, giving consumers a full-spectrum experience, making them stand out in the crowded distillate marketplace. 1964 Supply Co. gummies are vegan and gluten-free, making them easily accessible to edible consumers across Canada.
• Comatose rosin roll: Available in one gram. The 1964 Heavy Hitter lineup continues to grow with its newest infused preroll, a single-strain mix of flower and hash rosin from the brand's award-winning cultivar, Organic Comatose. The combination of flower and potent hash rosin allows the Comatose terpene profile to shine, giving consumers a perfect mix of flavour and potency.

1964 Supply Co. new cultivars launched:

• Death Bubba: Available in 3.5-gram flower and one-gram preroll. This classic B.C. cultivar has deep roots in the legacy market. Death Bubba is a potent cross of Death Star and the iconic Bubba Kush which is an indica-dominant cultivar with pungent piney, earthy aromas.
• Gelato 41: Available in 3.5 grams, 14-gram flower and five-pack prerolls. Gelato 41 is a legendary cultivar that comes from a cross of Thin Mint GSC and Sunset Sherbet. Known for its sweet, herbal aromas, this product is the perfect option for a seasoned consumer who is looking for a potent, flavourful cultivar.

All 1964 Supply Co. flower is grown in living soil, hang dried for 14 days, cold cured and non-irradiated. Gelato 41 is available in Alberta, B.C., Ontario and Quebec and Death Bubba will be available in Ontario starting August, 2023, with anticipated launches in other provinces in the coming months.

Wildflower product line expansion

Rubicon Organics' No. 11 topical brand, Wildflower, is introducing two new products under the Wildflower brand:

• Wildflower extra-strength relief stick: Available in 60 grams, features the brand's highest concentration of CBD (900 mg per stick);
• Wildflower 1:1 CBD:THC relief stick: Available in 30 grams, has a balanced concentration of THC (105 mg per stick) and CBD (105 mg per stick). Both product formulations are blended with coconut oil, shea butter and therapeutic essential oils such as arnica and wintergreen. The texture and stick applicator allow for easy and targeted application, while peppermint and eucalyptus result in the relief stick's signature lasting scent.

Wildflower products are available in all major provinces of Canada, except Quebec.

About Rubicon Organics Inc.

Rubicon Organics is the global brand leader in premium organic cannabis products. The company is vertically integrated through its wholly owned subsidiary Rubicon Holdings Corp., a licensed producer. Rubicon Organics is focused on achieving industry-leading profitability through its premium cannabis flower, product innovation and brand portfolio management, including its flagship superpremium brand Simply Bare Organic, its premium brand 1964 Supply Co., its premium concentrate brand Lab Theory, its mainstream brand Homestead Cannabis Supply and its topical brand Wildflower.

The company ensures the quality of its supply chain by cultivating, processing, branding and selling organic certified, sustainably produced, superpremium cannabis products from its state-of-the-art glass-roofed facility located in Delta, B.C., Canada.

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