Ms. Margaret Brodie reports

RUBICON ORGANICS LAUNCHES WILDFLOWER EDIBLES CRAFTED WITH CBD, CBN & CBG

Rubicon Organics Inc. has launched Wildflower brand edibles crafted with minor cannabinoids including cannabidiol, cannabinol and cannabigerol.

Wildflower is Canada's leading topical brand with the No. 1 (1) brand positioning in its market, and is expanding its product portfolio into the edibles category.

"I am excited to expand the Wildflower brand into a new product category with our launch of minor cannabinoid edibles," said Melanie Ramsey, chief commercial officer. "At Rubicon Organics, we strive to deliver innovative and premium products, and these edibles are a significant step to expanding our Wildflower product lineup to offer a range of high-quality, natural gummies. Our entry into the edibles category reflects our commitment to meeting the evolving needs and preferences of our diverse consumer base."

Wildflower is launching four flavours of edibles that have been expertly crafted to provide a range of experiences to meet various consumer needs, including the minor cannabinoids CBN, CBG and CBD, as well as full-spectrum tetrahydrocannabinol live rosin. These innovative gummies contain all natural ingredients, made with real fruit purees, with no added sugar or colours, and are vegan and gluten free.

Sweet Dreams blood orange CBN plus CBD plus THC gummies: naturally sweetened with real fruit puree, vegan and gluten free with no added sugar or colours. Each of the 10 gummies has one milligram of full-spectrum live rosin, as well as one mg of CBD and one mg of CBN.

Sweet Dreams goji berry CBN plus CBD plus THC gummies: naturally sweetened with real fruit puree, vegan and gluten free with no added sugar or colours. Each of the five gummies has two mg of full-spectrum live rosin, as well as 10 mg of CBD and 10 mg of CBN.

Sweet Dreams cherry THC plus CBN plus CBD gummies: naturally sweetened with real fruit puree, vegan and gluten free with no added sugar or colours. Each of the five gummies has two mg of full-spectrum live rosin, as well as one mg of CBD and one mg of CBN.

Daily Bliss lemon ginger CBG plus CBD gummies: naturally sweetened with real fruit puree, vegan and gluten free with no added sugar or colours. Each of the 10 gummies has 10 mg of CBD and 10 mg of CBG.

The blood orange, goji berry and lemon ginger gummies will be available for ordering in British Columbia starting October, 2023. All four flavours will be available in Alberta in November, 2023. Ontario will launch the cherry and goji berry flavours in February, 2024.

(1) Hifyre data for topical products covering the three months ended June 30, 2023, with 22.5-per-cent market share and No. 1 ranking.

About Rubicon Organics Inc.

Rubicon is the global brand leader in premium organic cannabis products. The company is vertically integrated through its wholly owned subsidiary Rubicon Holdings Corp., a licensed producer. Rubicon is focused on achieving industry-leading profitability through its premium cannabis flower, product innovation and brand portfolio management, including three flagship brands: its superpremium brand Simply Bare Organic, its premium brand 1964 Supply Co. and its cannabis wellness brand Wildflower in addition to the company's mainstream brand Homestead Cannabis Supply and its premium concentrate brand Lab Theory.

The company ensures the quality of its supply chain by cultivating, processing, branding and selling organic certified, sustainably produced, superpremium cannabis products from its state-of-the-art glass-roofed facility located in Delta, B.C., Canada.

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