Ms. Janet Boyle reports
RBC AND REALTOR.CA TEAM UP TO SIMPLIFY THE PATH TO HOMEOWNERSHIP FOR CANADIANS
Royal Bank of Canada and Realtor.ca have entered a strategic partnership to bring together the largest Canadian brands in mortgage financing and home search to support Canadians on their home ownership journey with added education and advice. This is the first partnership of its kind between Canada's leading home search marketplace and a leading financial institution.
This long-term collaboration will pave the way for a new standard in the Canadian home search and purchasing experience by pairing Realtor.ca's unparalleled property search capabilities with RBC's industry-leading financial advice.
"This partnership is an extension of RBC's ongoing commitment to empower more Canadians to achieve their home ownership aspirations, with trusted financial tools, advice and solutions," said Janet Boyle, senior vice-president, home equity finance, RBC. "By teaming up with Realtor.ca, we're reinforcing our shared dedication to making the home ownership journey seamless for Canadians across the country."
Under this partnership, RBC and Realtor.ca will offer a comprehensive suite of resources and expert advice to help Canadians build their financial literacy around home ownership within the Realtor.ca platform, delivering a seamless path from discovery to purchase, just in time for the spring homebuying season. The partnership will expand over time to leverage RBC's capabilities to bring artificial-intelligence-enabled advice to Canadians and Realtors using the platform.
"Buying a home is one of the most important financial decisions Canadians will ever make, and they deserve trusted guidance at every step of the journey," said Scott Neil, chief executive officer of Realtor.ca. "By partnering with RBC, we're bringing together Realtor.ca's trusted marketplace with expert financial insights to help Canadians make confident, informed decisions on their path to home ownership."
RBC and Realtor.ca will also introduce co-branded thought leadership initiatives, focused on financial literacy and home ownership education to equip Canadians with practical knowledge to navigate homebuying confidently -- from search and budgeting, to financing and saving for the future.
About Royal Bank of Canada
Royal Bank is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Its success comes from the 100,000-plus employees who leverage their imaginations and insights to bring the bank's vision, values and strategy to life so the bank can help its clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, it has a diversified business model with a focus on innovation and providing exceptional experiences to its more than 19 million clients in Canada, the United States and 27 other countries.
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