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Royal Bank of Canada
Symbol RY
Shares Issued 1,386,599,470
Close 2026-09-14 C$ 285.19
Market Cap C$ 395,444,302,849
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RBC redesigns Avion Rewards Travel

2026-09-14 17:45 ET - News Release

Mr. Matt Trocchi reports

RBC LAUNCHES AVION REWARDS TRAVEL, AN ALL-IN-ONE BOOKING PLATFORM THAT HELPS CANADIANS PLAN WITH CONFIDENCE

Royal Bank of Canada has launched its redesigned Avion Rewards Travel offering, an all-in-one booking platform that gives Canadians the freedom to book any flight with over 500 airlines and redeem Avion points for flights, hotels, car rentals and more. The launch comes as Canadian travel spending climbs 11.4 per cent year over year according to recent RBC spending data, with Canadians eager to explore the world with greater value and ease.

What is Avion Rewards Travel?

Avion Rewards Travel is taking the work out of booking travel by bringing together flight, hotel, car rental, activity and vacation package booking in a single interface. The new platform is powered through a strategic collaboration with HTS (Hopper Technology Solutions), a leader in global travel technology that puts smart, artificial-intelligence-assisted tools directly in members' hands.

The platform elevates travel loyalty by embedding smart, AI-driven insights directly into the booking process. Avion Rewards members can effortlessly track airfares in real time, receive automated price alerts and tap into historical data to help them find out when to book and get notified when prices drop.

"Canadians work hard for their travel dollars, and they deserve a program that works just as hard for them," said Vinita Savani, executive vice-president, cards and loyalty, RBC. "With Avion Rewards Travel, we're providing our clients with increased value and flexibility as well as smarter tools to help them get more from their travel plans."

What are the benefits of Avion Rewards Travel?

  • Book smart with price prediction: AI-driven data guide members on when to book or get notified when prices drop.
  • Price watch alerts: Members can set price tracking and receive e-mail notifications when airfares drop.
  • Any flight, any airline, any time: freedom to book across 500-plus airlines; Avion credit cardholders continue to enjoy fixed-points pricing with no blackout dates or seating restrictions, even during peak holiday periods.
  • Flexible payment options: Pay with points, credit card, travel credits or a split combination. Avion points can also be used to cover taxes, fees and surcharges.
  • Points conversion for members: Avion Elite and Avion Premium members can convert Avion points into frequent flyer points or miles with select partner airlines.
  • Personalized and transparent: tailored to individual travel preferences and booking history with no hidden fees.

Exclusive promotional offers

To mark the launch and deliver immediate value to members:

  • Three times hotel booking offer: Members earn three times Avion points on select hotel bookings completed through Avion Rewards Travel between Sept. 8 and Oct. 31, 2026.
  • Up to 70,000 Avion points offer: Prospective members who sign up for the RBC Avion Visa Infinite card can receive up to 70,000 Avion points, which is the equivalent of up to four short-haul round-trip flights.

The transition to Avion Rewards Travel is automatic and frictionless for all existing Avion Rewards members, including Avion cardholders, with no profile recreation or data migration required.

Key take-aways:

  • Travel platform launch: RBC is relaunching Avion Rewards Travel, built with HTS (Hopper Technology Solutions), an all-in-one booking platform;
  • Smart and more flexible booking: combines real-time price prediction and fare tracking with over 500 airlines, any flight, any time booking and flexible point redemption, including for taxes and fees;
  • Launch value for members: A three times Avion points on select hotel bookings promotion (Sept. 8 to Oct. 31, 2026) and 70,000 welcome Avion points for new RBC Avion Visa Infinite cardholders;
  • Automatic transition: existing members move to the new platform automatically, and no reregistration or data migration required.

How to join Avion Rewards

Avion Rewards is open to all Canadians, so even those without an RBC account or credit card can experience many of these travel benefits. To become a member, Canadians can visit the Avion Rewards website, and Avion Rewards members can start booking.

About Royal Bank of Canada

Royal Bank is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Its success comes from the 105,000-plus employees who leverage their imaginations and insights to bring vision, values and strategy to life so the bank can help its clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, it has a diversified business model with a focus on innovation and providing exceptional experiences to its more than 19 million clients in Canada, the United States and 27 other countries.

It is proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities.

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