The Globe and Mail reports in its Saturday edition that Saputo hopes to seize the "protein-maxxing" trend, with plans to invest in expanding its manufacturing in Canada and the United States. The Globe's Kate Helmore writes the dairy giant is in the right place to capitalize on consumer demand for high-protein foods, chief executive officer Carl Colizza said in a call Friday morning. Saputo sold its 80-per-cent stake in dairy operations in Argentina for $710-million ($612-million after tax) during the first quarter, and plans to allocate capital to the processing of concentrated whey, cottage cheese and high-protein ready-to-drink products. The company is also stepping up investments in research and development in high-protein ingredients, and is improving efficiencies across operations in Canada and the U.S. Mr. Colizza flagged upcoming announcements for Canadian investments in cultured products, a category that includes yogurts, kefir and sour cream. "This is a structural change," Mr. Colizza said of consumer demand for protein, a hotly discussed topic on social media, where high intake is referred to as protein-maxxing. Sales of high-protein shakes and drinks rose by 122 per cent between 2020 and 2024.