01:48:34 EDT Thu 16 Apr 2026
Enter Symbol
or Name
USA
CA



Toronto-Dominion Bank
Symbol TD
Shares Issued 1,700,822,179
Close 2025-10-16 C$ 110.73
Market Cap C$ 188,332,039,881
Recent Sedar+ Documents

FP says TD finds Gen Z-ers pressured to project success

2025-10-17 09:32 ET - In the News

The Financial Post reports in its Friday edition that Generation Z is using a "fake it till you make it" strategy to appear more financially stable as they head into the real world after graduation, according to a recent survey by TD Bank Group. In a Post special, Sarah Yule writes that more than half of the survey's Gen Z respondents (53 per cent) said they felt pressure to maintain "a successful image" on social media, despite nearly two-thirds (65 per cent) saying they believed they were falling behind their peers financially. "The pressure to look like they have it all together -- for friends, family and social media -- only adds to the real financial challenges they already face in today's tough economy," said Kristy Irwin at TD. Forty-seven per cent of Gen Z-ers pointed to the rising cost of living as their biggest barrier to financial success, while 36 per cent cited low income. Members of Gen Z fall between the ages of 18 and 28 years old. The survey said that Gen Z define financial success as "present-day freedom, stability and quality of life," and they are twice as likely to want to save money for a "better lifestyle" than older generations (millennials, 10 per cent; Gen X, 5 per cent; boomers, 4 per cent).

© 2026 Canjex Publishing Ltd. All rights reserved.